* Cleanzine-logo-7a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 18th January 2024 Issue no. 1097

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International News
Products

Nominations now open for 11th annual Cintas Custodian of the Year Contest

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Cintas Corporation has launched its 11th annual Cintas Custodian of the Year contest, which honours exceptional school custodians. If you have someone special in mind, you can nominate them at www.custodianoftheyear.com from now through February 9th.

"Custodians are the force behind a clean, safe and welcoming space for students to learn and succeed," says Christiny Betsch, marketing manager, Cintas. "For the last 10 years, we've had the honour of celebrating one-of-a-kind custodians with remarkable stories. We're ecstatic to honor custodians once again in our 11th year of this contest."
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Economy in transition: Challenges and opportunities for European industry in 2024

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Looking ahead to 2024: a year full of challenges for the European economy, but also lucrative opportunities. How companies can master the wave of change and discover new opportunities for growth and efficiency with clever digitalisation and automation as well as the smart use of used machinery.
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Businesses urged to avoid the pitfalls of greenwashing

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Businesses that overstate their eco credentials leave themselves open to accusations of 'greenwashing', warns sustainability consultant, Sue Burnell, of Business Net Zero.

Coca-Cola, Danone and Nestlé have all been accused of greenwashing in recent months after claiming that their plastic bottles are "100 per cent recycled", despite knowing that the lids are not recycled.
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Nobody does it better… Register now for Interclean Amsterdam

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“We’re thrilled to announce that the world’s leading trade show for the professional cleaning and hygiene industry is back with a bang!

Interclean Amsterdam will be taking place from 14th to 17th May 2024 at the RAI Amsterdam. Join us for a premium immersive trade show experience unlike you’ve ever encountered.
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RX75 and RX Spray N Go boast extended shelf life

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Airx Labs has extended the shelf life of its popular disinfectants RX75 and RX Spray N Go, to two years.

This means:

* Longer Usability: Enjoy the same powerful disinfecting action for a longer period, ensuring more value for your purchase.
* Reduced Waste: With an extended shelf life, there's less need to discard unused product, supporting the manufacturer’s commitment to environmental sustainability.
* Continued Quality: The manufacturer guarantees the efficacy and quality of RX75 and RX Spray N Go for the full two-year period.

www.bullenonline.com


Six goals of an inbound marketing program… Useful insights from specialist Robert Kravitz

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“You need to have a solid inbound marketing strategy to attract more customers to your business. Inbound marketing is the opposite of outbound marketing, where you go out and chase prospects. Instead, inbound marketing focuses on creating valuable content that draws people in and makes them want to learn more about your offerings.
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Global disinfection robots market booms as demand soars, triggering innovation & strategic investments

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According to Arizton's latest research report, the disinfection robots market will increase at a Compound Annual Growth Rate of 31.02% from 2022 to 2028.
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Exemplifying ideal blend of technology and hospitality: Pudu elevates hotel with smart robotic solutions

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Pudu Robotics is refreshing the hotel industry with its innovative robotic solutions. For the hotels, how to elevate service quality continuously while controlling operation costs has always been a challenge. Maintaining a balance between automation and human interaction has emerged as a managerial art.
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Independent distributor association leader shares six success strategies

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US-based Afflink believes independent distributors are the backbone of the American economy - despite having faced unprecedented challenges for years. To help these stalwarts succeed and thrive in 2024, Michael Wilson, Afflink's CEO and president, suggests the following six business strategies:
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Christeyns Professional Hygiene launches eco-friendly cleaning range

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As part of the wider Christeyns Group, Whaley Bridge-based Christeyns Professional Hygiene, is increasing its focus on sustainability and has launched its Green'R range of cleaning products that helps reduce ecological footprint.
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Welcome to the Cleanzine

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Following on from last week’s Leader in which I included tips for getting the best from your websites, (whilst also highlighting some of the pitfalls potential buyers face – hope these are now checked and sorted!) I thought it would be timely to share advice on how to get potential buyers or partners to visit your website in the first place. 
  
Some of the tips I gave don’t just apply to websites themselves… journalists tend to rely on press releases so please keep them coming! Remember though to make sure we have everything we need. Do include a picture or two, (‘before & after’ or ‘in use’ shots are great if you’re selling products and equipment or a cleaning service) along with full contact details for use by potential buyers or partners – not just for journalists who may need to clarify something in the release. Yes it’s handy to know who we need to call with these, but this isn’t any good for our readers who may already be sold on your offering from what they’ve just read and are keen to arrange a demo or place an order. I also mentioned how useful case studies are and the same goes for press releases… a case study can do most of your work for you, not only selling features and benefits but also talking about costs cut and time saved in tangible terms. It’s frustrating to find these on your websites and know that I wasn’t given the opportunity to include them in one of Cleanzine’s broadcasts when they first surfaced. 
  
Social media brings its own issues… I’ll see things posted – it may be a picture or even a short video with a few words of description which really sings your product’s or service’s praises. This will reach your network if - and only if - members of your network happen to be scrolling when your post appears. Your good news - most of the time - will be buried. In the early days of social media there was a 'good time' to post stuff for maximum exposure, i.e. early morning, lunchtime, early evening and late at night. Now so many of us trade globally and have global networks, this 'trick' doesn't work. Whether it’s your social media posts or your employees’… Send me your post and picture too along with further information about the product or service featured – or a link to where I might find it myself and I’ll do the rest. It doesn’t cost you anything other than a minute of your time. And if I subsequently ask you to expand on or clarify something, or if I come across something myself and ask if it’s OK to reproduce it, please do get back to me! 
  
Finally, don't 'assume': If you're familiar with what you're saying, it's easy to think everyone else will be, which isn't always the case. Explain what things are or what they mean. Don't go straight in with an acronym and expect everyone to understand its’ meaning. Always spell it out the first time you use one. And check your spelling! One of the first things I learnt on my journalism courses was to always get someone else to read what you've written, since, as you know in your head what you've meant to say, you automatically read it that way even if you've misspelt something or what you've written is ambiguous. Going back to what I said last week about how a case study subject becomes part of your extended sales team, (but without the company car and expense account) so can Cleanzine, so do please keep us updated!

 

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Yours,

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Jan Hobbs


This Week's News

EFCI engages in LIFE Event

* EFCI-LIFE-Event.jpgEFCI - the European Cleaning & Facilities Services Industry, took part in the recent LIFE, (Labour Intensive Facility Event) which gathers key players in the facilities management and integrated services sector to discuss ways to move the industry forward.

Organised by the Fondazione LIFE and promoted by Confindustria Servizi HCFS, whose president is also EFCI's president Lorenzo Mattiol, the event – the eighth in the series, was held at the Palazzo Ducale in Urbino, Italy.
more




Evonik wins European Responsible Care Award for its sustainable glycolipid biosurfactants

* Evonik-wins.jpgEvonik has received the Responsible Care Award of the European Chemical Industry Council (Cefic) for its sustainable biosurfactants platform. As the winner in the 'Safe and Sustainable Chemicals' category, the company was recognised for its innovative glycolipid technology and strong partnership examples.

Evonik has an established portfolio of glycolipid biosurfactants and is believed to be the first company to meet the increasing market demand for commercial quantities of sustainable, high-performance rhamnolipid biosurfactants.
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Dry-cleaning fluid becomes a synthetic chemist's treasure

* Dry-cleaning-fluid.jpgThe widely used dry-cleaning and degreasing solvent, Tetrachloroethylene, (also known as Perchloroethylene, or Perc) can be converted to useful chemicals by a new clean, safe and inexpensive procedure.

The Kobe University discovery - using on-demand UV activation, may open the path to upcycling the chemical, and thus contribute to a more sustainable society.
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A good start to the New Year for Prochem

* Prochem-machine.jpg"2024 has started off well!", says Phil Jones, director of sales & training at Prochem Europe. "Many thanks to The Maintenance Supply Co for this order for 12 x Prochem Steempro Powermax professional carpet & upholstery extraction cleaning machines destined for one of its leading clients.

"Prochem is also providing in-house training on the machines to the staff, which we are delighted to offer."
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Northern Railways’ jobs fair on track to recruit good cleaning staff

* Northern-rail-cleaner.jpgNorthern Railways is set to host a recruitment day on 13th February for a number of vacancies in its ‘train presentation’ team at Heaton Train Care Centre in Tyne & Wear. Cleverly, the event will potential recruits the opportunity to hear more about the work that takes place at the depot as well as have a tour of the facility.

There will then be group assessments and individual interviews for roles including train presentation operatives and train presentation leaders.
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Kärcher's new cordless vacuum brush: user-friendly and versatile

* Karcher-CV-30_2-Bp.jpgKärcher's new cutting-edge battery-powered vacuum cleaner, the CV 30/2 Bp Adv, stands out for its excellent cleaning performance, versatility and user-friendly design.

Boasting a 3-litre capacity, this compact machine facilitates the effortless cleaning of both carpets and hard floors, intelligently recognising the type of surface it is cleaning and adjusting its suction power accordingly. Its roller brush will not only thoroughly clean and remove ingrained dirt from carpet fibres and other textile surfaces, but it will leave the fibres straightened too.
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Discover the sustainable solution from Kennedy Hygiene

* Kennedy-toilet-roll-dispenser.jpgKennedy is committed to developing products that help their customers improve their environmental impact. The latest Obsidian range is made from recycled plastic and its name is derived from the gemstone that is known for its deep black colour.  
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Robots and software take centre stage at Hotel Leadership Conference

* Robots-software-Hotels.jpgOmni Group showcased its latest technology innovations for the hospitality sector at the Hotel Leadership Conference 2024 in London recently, demonstrating its growing range of cleaning, front of house and service robots, along with its hotel management software solution – all designed to improve productivity and enhance service delivery.

"We are seeing a growing appetite for AI-optimised robotics and software solutions, as hoteliers look for new ways to streamline and automate operational processes and functions," explains Dees Maharaj, chief commercial officer at Omni Group. "The theme of this year's Hotel Leadership Conference was ‘breaking boundaries’, so it has been the perfect opportunity to exhibit our cutting-edge innovations and share our technology expertise."
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Prostate Cancer UK and Phs partner to propel male incontinence campaign

* Prostate-PHS.jpgProstate Cancer UK has announced one of its most valuable formal partnerships with the UK's biggest hygiene services provider, Phs Group, in a bid to drive forward their joint Dispose with Dignity campaign.

Prostate cancer is the most common cancer in men, with more than 52,000 men in the UK getting a diagnosis every year. One in eight men, and one in four black men, will get prostate cancer.
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Hospital Hygiene

Hospial Corridor

Our weekly updated Hospital Hygiene features current developments and product solutions cleaning and hygiene industry manufacturers are coming up with. Read More.


Recent UK News

Mitie's Net Zero Navigator reveals decarbonisation predictions for 2024

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Mitie has launched its Net Zero Navigator 2024, which reveals nine key decarbonisation predictions for the year ahead whilst offering advice and support for organisations taking their next steps on the transition to net zero.
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CHSA members excelled in 2023

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Cleaning & Hygiene Suppliers Association members achieved high levels of compliance to the relevant Accreditation Scheme standard in 2023, with manufacturing members achieving more than 92% compliance and 99.8% of product stocked by CHSA distributors meeting CHSA standards.
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Cleanology set for record 2024 with new senior leadership team

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Multi-award winning commercial and office cleaning company, Cleanology, has strengthened its senior leadership team as it positions itself for a new era of growth.

Anthony Brown (front) has joined the fast-growing company as chief operating officer and will play a pivotal role in taking Cleanology to the next level across the UK.
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Government response to life-saving campaign 'disappointing' and 'complacent', says industry leader

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The leader of one of the UK's biggest industries - that encompassing cleaning - has accused the Government of being 'dismissive, arrogant and completely missing the point' for continuing to disregard a campaign that could help save thousands of lives and ease Winter pressures on the NHS.
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Promoting visible sustainability initiatives may help encourage people to return to your facility

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To help understand how environmental sustainability considerations may affect UK consumer behaviours and perceptions, SC Johnson Professional commissioned YouGov to survey a representative sample of consumers in the UK, with a total of 2,093 people responding.
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Cleaning Hygiene Operative Apprenticeship UK launches 1st January, 2024

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With the launch date for the Level 2 Cleaning Hygiene Operative Apprenticeship confirmed as 1st January 2024, an appeal has been made to cleaning sector firms to take advantage of rules on gifting funds to allow more industry apprentices to be supported.
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WRAP helps councils digest incoming food waste collection regs

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New legislation means that Local Authorities will have to implement changes to food waste collection services from March 2026, and to help with planning and preparation, WRAP (Waste Resources Action Programme) has issued useful guidance and is also hosting a webinar at the end of next month.
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Birkin start the year on a high note!

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Well done to Birkin Group who kicked off 2024 with a fantastic food donation drive for the Thurrock Foodbank, with its team having worked together in December to collect food for people who need it most.
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Innovation Lab conference opens delegate registrations

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The industry's Innovation Lab, bringing together over 600 facilities management and security senior stakeholders, has now been announced to take place on Thursday 15th February 2024 at the home of this year's Eurovision Song Contest, ACC Liverpool.
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Events & Exhibitions

ISSA Show North America
18-21st November 2024
Las Vegas
USA

Website

Interclean China 2024
11-13th December 2024
Shanghai
Website

London Cleaning Show
18-20th March 2025
ExCel London
Website

ISSA Pulire 2025
27-29th May 2025
Rho Fiera Milano
Italy

Website


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