Cleanzine: your weekly cleaning and hygiene industry newsletter 18th January 2024 Issue no. 1097
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International News
Products Nominations now open for 11th annual Cintas Custodian of the Year Contest
"Custodians are the force behind a clean, safe and welcoming space for students to learn and succeed," says Christiny Betsch, marketing manager, Cintas. "For the last 10 years, we've had the honour of celebrating one-of-a-kind custodians with remarkable stories. We're ecstatic to honor custodians once again in our 11th year of this contest." Economy in transition: Challenges and opportunities for European industry in 2024
 Businesses urged to avoid the pitfalls of greenwashing
Coca-Cola, Danone and Nestlé have all been accused of greenwashing in recent months after claiming that their plastic bottles are "100 per cent recycled", despite knowing that the lids are not recycled. Nobody does it better… Register now for Interclean Amsterdam
“We’re thrilled to announce that the world’s leading trade show for the professional cleaning and hygiene industry is back with a bang! Interclean Amsterdam will be taking place from 14th to 17th May 2024 at the RAI Amsterdam. Join us for a premium immersive trade show experience unlike you’ve ever encountered. RX75 and RX Spray N Go boast extended shelf life
This means: * Longer Usability: Enjoy the same powerful disinfecting action for a longer period, ensuring more value for your purchase. Six goals of an inbound marketing program… Useful insights from specialist Robert Kravitz
Independent distributor association leader shares six success strategies
Christeyns Professional Hygiene launches eco-friendly cleaning range
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Welcome to the Cleanzine
Following on from last week’s Leader in which I included tips for getting the best from your websites, (whilst also highlighting some of the pitfalls potential buyers face – hope these are now checked and sorted!) I thought it would be timely to share advice on how to get potential buyers or partners to visit your website in the first place.
Some of the tips I gave don’t just apply to websites themselves… journalists tend to rely on press releases so please keep them coming! Remember though to make sure we have everything we need. Do include a picture or two, (‘before & after’ or ‘in use’ shots are great if you’re selling products and equipment or a cleaning service) along with full contact details for use by potential buyers or partners – not just for journalists who may need to clarify something in the release. Yes it’s handy to know who we need to call with these, but this isn’t any good for our readers who may already be sold on your offering from what they’ve just read and are keen to arrange a demo or place an order. I also mentioned how useful case studies are and the same goes for press releases… a case study can do most of your work for you, not only selling features and benefits but also talking about costs cut and time saved in tangible terms. It’s frustrating to find these on your websites and know that I wasn’t given the opportunity to include them in one of Cleanzine’s broadcasts when they first surfaced.
Social media brings its own issues… I’ll see things posted – it may be a picture or even a short video with a few words of description which really sings your product’s or service’s praises. This will reach your network if - and only if - members of your network happen to be scrolling when your post appears. Your good news - most of the time - will be buried. In the early days of social media there was a 'good time' to post stuff for maximum exposure, i.e. early morning, lunchtime, early evening and late at night. Now so many of us trade globally and have global networks, this 'trick' doesn't work. Whether it’s your social media posts or your employees’… Send me your post and picture too along with further information about the product or service featured – or a link to where I might find it myself and I’ll do the rest. It doesn’t cost you anything other than a minute of your time. And if I subsequently ask you to expand on or clarify something, or if I come across something myself and ask if it’s OK to reproduce it, please do get back to me!
Finally, don't 'assume': If you're familiar with what you're saying, it's easy to think everyone else will be, which isn't always the case. Explain what things are or what they mean. Don't go straight in with an acronym and expect everyone to understand its’ meaning. Always spell it out the first time you use one. And check your spelling! One of the first things I learnt on my journalism courses was to always get someone else to read what you've written, since, as you know in your head what you've meant to say, you automatically read it that way even if you've misspelt something or what you've written is ambiguous. Going back to what I said last week about how a case study subject becomes part of your extended sales team, (but without the company car and expense account) so can Cleanzine, so do please keep us updated!
This Week's News
Organised by the Fondazione LIFE and promoted by Confindustria Servizi HCFS, whose president is also EFCI's president Lorenzo Mattiol, the event – the eighth in the series, was held at the Palazzo Ducale in Urbino, Italy.   Evonik wins European Responsible Care Award for its sustainable glycolipid biosurfactants
Evonik has an established portfolio of glycolipid biosurfactants and is believed to be the first company to meet the increasing market demand for commercial quantities of sustainable, high-performance rhamnolipid biosurfactants.  Dry-cleaning fluid becomes a synthetic chemist's treasure
The Kobe University discovery - using on-demand UV activation, may open the path to upcycling the chemical, and thus contribute to a more sustainable society. A good start to the New Year for Prochem
"Prochem is also providing in-house training on the machines to the staff, which we are delighted to offer."  Northern Railways’ jobs fair on track to recruit good cleaning staff
There will then be group assessments and individual interviews for roles including train presentation operatives and train presentation leaders. Kärcher's new cordless vacuum brush: user-friendly and versatile
Boasting a 3-litre capacity, this compact machine facilitates the effortless cleaning of both carpets and hard floors, intelligently recognising the type of surface it is cleaning and adjusting its suction power accordingly. Its roller brush will not only thoroughly clean and remove ingrained dirt from carpet fibres and other textile surfaces, but it will leave the fibres straightened too. Discover the sustainable solution from Kennedy Hygiene
Robots and software take centre stage at Hotel Leadership Conference
"We are seeing a growing appetite for AI-optimised robotics and software solutions, as hoteliers look for new ways to streamline and automate operational processes and functions," explains Dees Maharaj, chief commercial officer at Omni Group. "The theme of this year's Hotel Leadership Conference was ‘breaking boundaries’, so it has been the perfect opportunity to exhibit our cutting-edge innovations and share our technology expertise." Prostate Cancer UK and Phs partner to propel male incontinence campaign
Prostate cancer is the most common cancer in men, with more than 52,000 men in the UK getting a diagnosis every year. One in eight men, and one in four black men, will get prostate cancer. The Cleanzine Archive Search We keep an extensive archive of news stories and product information that have featured in past issues of The Cleanzine. If you would like to run a search of the The Cleanzine web site using the search tool below please just go ahead by entering in the name of the person, product or company or any other key words that you are looking for. How to contact us at The Cleanzine:
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Our weekly updated Hospital Hygiene features current developments and product solutions cleaning and hygiene industry manufacturers are coming up with. Read More. Recent UK News
Mitie's Net Zero Navigator reveals decarbonisation predictions for 2024
Cleanology set for record 2024 with new senior leadership team
Anthony Brown (front) has joined the fast-growing company as chief operating officer and will play a pivotal role in taking Cleanology to the next level across the UK. Government response to life-saving campaign 'disappointing' and 'complacent', says industry leader
Promoting visible sustainability initiatives may help encourage people to return to your facility
Cleaning Hygiene Operative Apprenticeship UK launches 1st January, 2024
WRAP helps councils digest incoming food waste collection regs
Birkin start the year on a high note!
Innovation Lab conference opens delegate registrations
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