Cleanzine: your weekly cleaning and hygiene industry newsletter 11th January 2024 Issue no. 1096
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 International News
Products Six goals of an inbound marketing program… Useful insights from specialist Robert Kravitz
Independent distributor association leader shares six success strategies
Christeyns Professional Hygiene launches eco-friendly cleaning range
Amsterdam Innovation Awards now open for entries
Taking infection prevention from the clinics to the casinos
PathoSans honours Alliance Française de Chicago with In Good Company Award
Paladin Holdings acquires industrial and commercial cleaning chemicals manufacturer, Texize
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Welcome to the Cleanzine
As you’ll see further down, we're running a useful marketing tutorial in this week's news. Editing the piece reminded me of the frustrations I sometimes suffer when visiting websites or trying to buy things online. I’m often gobsmacked by the difficulties put in our way by sellers who are clearly oblivious to the fact that their websites don’t work properly. A few simple changes made to the way these websites work, will increase both sales and the customer base. Sometimes a description’s unclear, links broken, filters aren’t working, pages take an age to download, or, having clicked through to see something in more detail, instead of being returned to where we’ve left off, we’re put back at the top of our search results list – and that can be on Page-1 rather than the Page-6 we’d already reached - so we must then navigate our way back to where we should be. I’m sure you know the type of thing! Our time’s valuable so we want to feel we’re using it wisely or we’ll take our business elsewhere. Plus, if your website doesn’t work properly, it will put doubts in our minds about the quality of everything else you do.
As a potential customer, I always feedback via email any difficulties I’ve experienced and generally receive a grateful reply from companies I’ve contacted. A ‘thanks’ always helps, but what I really want to see is that they’ve fixed the issues next time I visit. It’s almost as if we’re part of a team. It might help them secure more sales but it makes my life easier too if things aren’t clunky. I don’t want to keep experiencing the same problems over again.
So… apart from the issues highlighted above, here are my website tips:
Have plenty of pictures and not just videos. Busy visitors are unlikely to choose to sit and watch a video featuring your sales message. I’ve been caught out so often, watching something to the end and not finding the information I needed. Videos are great if other options are available too and particularly so if they show the product in use or feature a ‘how to’ tutorial, so we can see how to put something together or how best to use it. If you’re demonstrating the power of your cleaning chemical or machine, have 'before & after' shots or show an area that's only part cleaned. If it’s lightweight, easy to manoeuvre or can fit in the boot of a car, show us! Remember 'a picture paints a 1000 words’ and when it comes to cleaning effectiveness, what better way is there to let your reader know that what you’re offering actually works? Case studies are another brilliant sales tool. Customers happy to share how much time or money you’ve saved them, or how much difference your product or service has made to their end results… well.. they effectively become part of an extended sales team but without the company car and expense account!
CONTINUED
 This Week's News
Nominations now open for 11th annual Cintas Custodian of the Year Contest
"Custodians are the force behind a clean, safe and welcoming space for students to learn and succeed," says Christiny Betsch, marketing manager, Cintas. "For the last 10 years, we've had the honour of celebrating one-of-a-kind custodians with remarkable stories. We're ecstatic to honor custodians once again in our 11th year of this contest."   Economy in transition: Challenges and opportunities for European industry in 2024
In 2023, the European economy was heavily impacted by external challenges such as high energy prices, inflation and the ongoing effects of global tensions. These factors led to general uncertainty and a dampened willingness to invest. The wood and metal market, central to many industries, was particularly affected by the price explosion.  Mitie's Net Zero Navigator reveals decarbonisation predictions for 2024
Research from the Net Zero Navigator reveals that when it comes to carbon reporting, a third (33%) of companies are still not confident about predicting their energy usage despite the use of technology. With many organisations automating their annual mandatory carbon reporting, they are missing out on more extensive and meaningful insights into their carbon usage which can help develop sustainability strategies. Businesses urged to avoid the pitfalls of greenwashing
Coca-Cola, Danone and Nestlé have all been accused of greenwashing in recent months after claiming that their plastic bottles are "100 per cent recycled", despite knowing that the lids are not recycled. 
The exceptional compliance offers buyers and users of cleaning & hygiene products the guarantee they need: 'what's on the box is what's in the box'. Nobody does it better… Register now for Interclean Amsterdam
“We’re thrilled to announce that the world’s leading trade show for the professional cleaning and hygiene industry is back with a bang! Interclean Amsterdam will be taking place from 14th to 17th May 2024 at the RAI Amsterdam. Join us for a premium immersive trade show experience unlike you’ve ever encountered. RX75 and RX Spray N Go boast extended shelf life
This means: * Longer Usability: Enjoy the same powerful disinfecting action for a longer period, ensuring more value for your purchase. Doing time in the classroom: MP investigates scheme aimed at helping inmates to Evolve
During his visit, the MP spoke with several prisoners in Wealstun Prison and joined an Evolve workshop which was attended by offenders. Arriva and cleaning firm fined after worker killed at bus depot
Albin Trstena, from Tottenham, was working for Cordant Cleaning, when he was hit by a reversing bus being driven by a colleague in November 2019. The 25-year-old had been working in the yard of Arriva's Hemel Hempstead bus depot when the vehicle was reversed out of the wash down area. He sustained fatal injuries. The Cleanzine Archive Search We keep an extensive archive of news stories and product information that have featured in past issues of The Cleanzine. If you would like to run a search of the The Cleanzine web site using the search tool below please just go ahead by entering in the name of the person, product or company or any other key words that you are looking for. How to contact us at The Cleanzine:
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Our weekly updated Hospital Hygiene features current developments and product solutions cleaning and hygiene industry manufacturers are coming up with. Read More. Recent UK News
Cleanology set for record 2024 with new senior leadership team
Anthony Brown (front) has joined the fast-growing company as chief operating officer and will play a pivotal role in taking Cleanology to the next level across the UK.  Government response to life-saving campaign 'disappointing' and 'complacent', says industry leader
Promoting visible sustainability initiatives may help encourage people to return to your facility
Cleaning Hygiene Operative Apprenticeship UK launches 1st January, 2024
WRAP helps councils digest incoming food waste collection regs
Birkin start the year on a high note!
Innovation Lab conference opens delegate registrations
SOAPBOX: Navigating Accountability: Who's to blame when PAT testing goes wrong?
Delphis Eco announces personalised carbon reports for customers, live from COP28
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