* Cleanzine-logo-7a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 11th January 2024 Issue no. 1096

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International News
Products

Six goals of an inbound marketing program… Useful insights from specialist Robert Kravitz

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“You need to have a solid inbound marketing strategy to attract more customers to your business. Inbound marketing is the opposite of outbound marketing, where you go out and chase prospects. Instead, inbound marketing focuses on creating valuable content that draws people in and makes them want to learn more about your offerings.
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Global disinfection robots market booms as demand soars, triggering innovation & strategic investments

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According to Arizton's latest research report, the disinfection robots market will increase at a Compound Annual Growth Rate of 31.02% from 2022 to 2028.
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Exemplifying ideal blend of technology and hospitality: Pudu elevates hotel with smart robotic solutions

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Pudu Robotics is refreshing the hotel industry with its innovative robotic solutions. For the hotels, how to elevate service quality continuously while controlling operation costs has always been a challenge. Maintaining a balance between automation and human interaction has emerged as a managerial art.
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Independent distributor association leader shares six success strategies

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US-based Afflink believes independent distributors are the backbone of the American economy - despite having faced unprecedented challenges for years. To help these stalwarts succeed and thrive in 2024, Michael Wilson, Afflink's CEO and president, suggests the following six business strategies:
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Christeyns Professional Hygiene launches eco-friendly cleaning range

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As part of the wider Christeyns Group, Whaley Bridge-based Christeyns Professional Hygiene, is increasing its focus on sustainability and has launched its Green'R range of cleaning products that helps reduce ecological footprint.
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Amsterdam Innovation Awards now open for entries

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Calling all Interclean Amsterdam 2024 exhibitors! One of the most hotly contested competitions in the industry - the Amsterdam Innovation Awards, are now open for entries. This Awards program once again promises to be a highlight of the trade show and this time will feature a new twist...
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Taking infection prevention from the clinics to the casinos

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With the risk of environmentally transmitted infections such as flu and MRSA, the simple act of using a pen to fill out forms has become a potential vector for infectious diseases.
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PathoSans honours Alliance Française de Chicago with In Good Company Award

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PathoSans, a leading provider of sustainable and socially responsible cleaning and disinfecting solutions, has awarded Alliance Française de Chicago with its 'In Good Company' Award for its work to create a safer and more sustainable world.
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Paladin Holdings acquires industrial and commercial cleaning chemicals manufacturer, Texize

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Paladin Holdings, a portfolio company of Makai Capital Partners, has acquired Texize, of Greenville, South Carolina, US. Texize is a leading regional manufacturer of industrial and commercial soaps, detergents, and other associated cleaning products.
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Welcome to the Cleanzine

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As you’ll see further down, we're running a useful marketing tutorial in this week's news. Editing the piece reminded me of the frustrations I sometimes suffer when visiting websites or trying to buy things online. I’m often gobsmacked by the difficulties put in our way by sellers who are clearly oblivious to the fact that their websites don’t work properly. A few simple changes made to the way these websites work, will increase both sales and the customer base. Sometimes a description’s unclear, links broken, filters aren’t working, pages take an age to download, or, having clicked through to see something in more detail, instead of being returned to where we’ve left off, we’re put back at the top of our search results list – and that can be on Page-1 rather than the Page-6 we’d already reached - so we must then navigate our way back to where we should be. I’m sure you know the type of thing! Our time’s valuable so we want to feel we’re using it wisely or we’ll take our business elsewhere. Plus, if your website doesn’t work properly, it will put doubts in our minds about the quality of everything else you do. 
  
As a potential customer, I always feedback via email any difficulties I’ve experienced and generally receive a grateful reply from companies I’ve contacted. A ‘thanks’ always helps, but what I really want to see is that they’ve fixed the issues next time I visit. It’s almost as if we’re part of a team. It might help them secure more sales but it makes my life easier too if things aren’t clunky. I don’t want to keep experiencing the same problems over again. 
  
So… apart from the issues highlighted above, here are my website tips: 
  
Have plenty of pictures and not just videos. Busy visitors are unlikely to choose to sit and watch a video featuring your sales message. I’ve been caught out so often, watching something to the end and not finding the information I needed. Videos are great if other options are available too and particularly so if they show the product in use or feature a ‘how to’ tutorial, so we can see how to put something together or how best to use it. If you’re demonstrating the power of your cleaning chemical or machine, have 'before & after' shots or show an area that's only part cleaned. If it’s lightweight, easy to manoeuvre or can fit in the boot of a car, show us! Remember 'a picture paints a 1000 words’ and when it comes to cleaning effectiveness, what better way is there to let your reader know that what you’re offering actually works? Case studies are another brilliant sales tool. Customers happy to share how much time or money you’ve saved them, or how much difference your product or service has made to their end results… well.. they effectively become part of an extended sales team but without the company car and expense account! 
CONTINUED

 

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Yours,

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Jan Hobbs



This Week's News

Nominations now open for 11th annual Cintas Custodian of the Year Contest

* Cintas-Custodian-Nominations.jpgCintas Corporation has launched its 11th annual Cintas Custodian of the Year contest, which honours exceptional school custodians. If you have someone special in mind, you can nominate them at www.custodianoftheyear.com from now through February 9th.

"Custodians are the force behind a clean, safe and welcoming space for students to learn and succeed," says Christiny Betsch, marketing manager, Cintas. "For the last 10 years, we've had the honour of celebrating one-of-a-kind custodians with remarkable stories. We're ecstatic to honor custodians once again in our 11th year of this contest."
more




Economy in transition: Challenges and opportunities for European industry in 2024

* Economy-in-transition.jpgLooking ahead to 2024: a year full of challenges for the European economy, but also lucrative opportunities. How companies can master the wave of change and discover new opportunities for growth and efficiency with clever digitalisation and automation as well as the smart use of used machinery.

In 2023, the European economy was heavily impacted by external challenges such as high energy prices, inflation and the ongoing effects of global tensions. These factors led to general uncertainty and a dampened willingness to invest. The wood and metal market, central to many industries, was particularly affected by the price explosion.
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Mitie's Net Zero Navigator reveals decarbonisation predictions for 2024

* Net-Zero-Navigator.jpgMitie has launched its Net Zero Navigator 2024, which reveals nine key decarbonisation predictions for the year ahead whilst offering advice and support for organisations taking their next steps on the transition to net zero.

Research from the Net Zero Navigator reveals that when it comes to carbon reporting, a third (33%) of companies are still not confident about predicting their energy usage despite the use of technology. With many organisations automating their annual mandatory carbon reporting, they are missing out on more extensive and meaningful insights into their carbon usage which can help develop sustainability strategies.
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Businesses urged to avoid the pitfalls of greenwashing

* Business-pitfalls-greenwashing.jpgBusinesses that overstate their eco credentials leave themselves open to accusations of 'greenwashing', warns sustainability consultant, Sue Burnell, of Business Net Zero.

Coca-Cola, Danone and Nestlé have all been accused of greenwashing in recent months after claiming that their plastic bottles are "100 per cent recycled", despite knowing that the lids are not recycled.
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CHSA members excelled in 2023

* CHSA-members-excel.jpgCleaning & Hygiene Suppliers Association members achieved high levels of compliance to the relevant Accreditation Scheme standard in 2023, with manufacturing members achieving more than 92% compliance and 99.8% of product stocked by CHSA distributors meeting CHSA standards.

The exceptional compliance offers buyers and users of cleaning & hygiene products the guarantee they need: 'what's on the box is what's in the box'.
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Nobody does it better… Register now for Interclean Amsterdam

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“We’re thrilled to announce that the world’s leading trade show for the professional cleaning and hygiene industry is back with a bang!

Interclean Amsterdam will be taking place from 14th to 17th May 2024 at the RAI Amsterdam. Join us for a premium immersive trade show experience unlike you’ve ever encountered.
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RX75 and RX Spray N Go boast extended shelf life

* Bullen-extended-shelf-life.jpgAirx Labs has extended the shelf life of its popular disinfectants RX75 and RX Spray N Go, to two years.

This means:

* Longer Usability: Enjoy the same powerful disinfecting action for a longer period, ensuring more value for your purchase.
* Reduced Waste: With an extended shelf life, there's less need to discard unused product, supporting the manufacturer’s commitment to environmental sustainability.
* Continued Quality: The manufacturer guarantees the efficacy and quality of RX75 and RX Spray N Go for the full two-year period.

www.bullenonline.com


Doing time in the classroom: MP investigates scheme aimed at helping inmates to Evolve

* Damian-Hinds-MP-Prison.jpgDamian Hinds MP, the Minister of State in the Department of Education, has visited Wealstun Prison in Wetherby, Yorkshire to meet SBFM, the UK and Ireland's soft FM service provider, and to learn more about its Evolve programme.

During his visit, the MP spoke with several prisoners in Wealstun Prison and joined an Evolve workshop which was attended by offenders.
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Arriva and cleaning firm fined after worker killed at bus depot

* Arriva-worker-killed.jpgA national bus company and a commercial cleaning firm have been fined after a "much loved young man" was killed at a depot in Hemel Hempstead.

Albin Trstena, from Tottenham, was working for Cordant Cleaning, when he was hit by a reversing bus being driven by a colleague in November 2019. The 25-year-old had been working in the yard of Arriva's Hemel Hempstead bus depot when the vehicle was reversed out of the wash down area. He sustained fatal injuries.
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Hospital Hygiene

Hospial Corridor

Our weekly updated Hospital Hygiene features current developments and product solutions cleaning and hygiene industry manufacturers are coming up with. Read More.


Recent UK News

Cleanology set for record 2024 with new senior leadership team

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Multi-award winning commercial and office cleaning company, Cleanology, has strengthened its senior leadership team as it positions itself for a new era of growth.

Anthony Brown (front) has joined the fast-growing company as chief operating officer and will play a pivotal role in taking Cleanology to the next level across the UK.
more



Government response to life-saving campaign 'disappointing' and 'complacent', says industry leader

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The leader of one of the UK's biggest industries - that encompassing cleaning - has accused the Government of being 'dismissive, arrogant and completely missing the point' for continuing to disregard a campaign that could help save thousands of lives and ease Winter pressures on the NHS.
more


Promoting visible sustainability initiatives may help encourage people to return to your facility

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To help understand how environmental sustainability considerations may affect UK consumer behaviours and perceptions, SC Johnson Professional commissioned YouGov to survey a representative sample of consumers in the UK, with a total of 2,093 people responding.
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Cleaning Hygiene Operative Apprenticeship UK launches 1st January, 2024

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With the launch date for the Level 2 Cleaning Hygiene Operative Apprenticeship confirmed as 1st January 2024, an appeal has been made to cleaning sector firms to take advantage of rules on gifting funds to allow more industry apprentices to be supported.
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WRAP helps councils digest incoming food waste collection regs

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New legislation means that Local Authorities will have to implement changes to food waste collection services from March 2026, and to help with planning and preparation, WRAP (Waste Resources Action Programme) has issued useful guidance and is also hosting a webinar at the end of next month.
more


Birkin start the year on a high note!

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Well done to Birkin Group who kicked off 2024 with a fantastic food donation drive for the Thurrock Foodbank, with its team having worked together in December to collect food for people who need it most.
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Innovation Lab conference opens delegate registrations

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The industry's Innovation Lab, bringing together over 600 facilities management and security senior stakeholders, has now been announced to take place on Thursday 15th February 2024 at the home of this year's Eurovision Song Contest, ACC Liverpool.
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SOAPBOX: Navigating Accountability: Who's to blame when PAT testing goes wrong?

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Juliet Widdicombe, associate director at Cleanology, sheds light on the intricacies of PAT testing mistakes, and who is to blame when it all goes wrong…
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Delphis Eco announces personalised carbon reports for customers, live from COP28

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COP28 was the setting for multi-award-winning UK manufacturer and eco-cleaning company, Delphis Eco, to announce the launch of personalised carbon reports for its customers.
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Events & Exhibitions

ISSA Show North America
18-21st November 2024
Las Vegas
USA

Website

Interclean China 2024
11-13th December 2024
Shanghai
Website

London Cleaning Show
18-20th March 2025
ExCel London
Website

ISSA Pulire 2025
27-29th May 2025
Rho Fiera Milano
Italy

Website


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