Cleanzine: your weekly cleaning and hygiene industry newsletter 20th April 2023 Issue no. 1061
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  International News
Products An end to 'greenwashing': marrying the power of data and passion to deliver on ESG
 Recycle nuclear waste to fight climate crisis, urge green campaigners
Idrobase’s new Tempesta trolley helps reduce chemical use
Kärcher UK launches its first ever robot scrubber dryer, KIRA B 50
Albert’s autonomous robotic fleet cleans 20million sq.m in Czech Republic in less than a year
Kleen-Tex extends popular Iron Horse offering
Green Sack range rolls out with new innovative product offering
The latest versions provide users in the cleaning, hospitality and facilities management sectors with a solution that is both easier to use and incorporates improved seals. ISSA Pulire: free online registration is open
From dressing up like Spiderman during recess to advocating for a mosquito sprayer to protect children from bites, these custodians are truly top-notch. |
Welcome to the Cleanzine
I believe it was Oscar Wilde who came up with the idea that 'all publicity is good publicity' but I must confess I've never agreed with the sentiment and particularly so now, when a bad review shared on social media that goes viral can send companies to the wall. One of the most successful marketing campaigns I've come across is that which created the wide acceptance of the name Hoover as a verb. https://notoneoffbritishisms.com/ quotes the Oxford English Dictionary as saying that people started to 'hoover their carpets and floors' in the late 30s, despite the Hoover vacuum cleaner only being patented in 1927. While the campaign was a resounding success, it's had its downside as the aforementioned website points out, since people also 'hoover up drugs' etc. My household is generally calm but my goodness do we have some fraught discussions about waste, recycling and not throwing bits away that belong to other things just because they've become separated. If there's a lid floating around that belongs to a storage container, find the container and marry it up with the lid. If you have an odd sock, its partner will be in someone else's drawer. Don't create unnecessary waste! It seem so simple to me. The other is one of them saying they're going to do the hoovering. "It's vacuuming," I tell them. "We have a Henry - not a Hoover". Anyway... I was somewhat miffed to find that 'Henry Hoover' was trending on Twitter the other morning so clicked the link to have my say on behalf of the cleaning industry: "Henry's not a Hoover!" I quickly realised I was looking at another 'bad marketing gone good' example in as much as Henry Hoover has clearly become a pet name for Numatic's tubvac and that morning people were singing his praises for his 'big break'... clearing up the orange powder paint scattered over a snooker table during a World Snooker Championship match at The Crucible, by a 'Just Stop Oil' protester. As well as damaging the baize enough that it needed replacing - thus delaying the match for 24hrs, the protester increased electricity and heating consumption for when the match was resumed the following day - with the folk travelling for a second time to see the same match also taking their toll on the environment. Add to that the electricity used by Henry having his turn at the table, and the fact that the bag inside him will also have had to be replaced, along with the general annoyance at the protestor's hypocrisy, and you have an example of what Just Stop Oil may originally have felt was good publicity, becoming bad publicity.
Yours,
 This Week's News
Paul G H Bakker, founder and chairman of WoolSafe and ITFA
He was dedicated to WoolSafe which he built into a global business, and ITFA, the International Textile Flooring Academy, which he had helped set up for the preservation of knowledge about carpets and rugs. Our industry won't be the same without him.  SOAPBOX: ‘The cost of going Green’, by Michael Richardson, CEO, The Perfect Little Company
 Candidates announced for ‘Product of the Year ISSA Pulire 2023’
Aimed at recognising the research activity carried out by companies operating in the professional cleaning sector and the effectiveness of products placed on the market, the Awards program will culminate with the announcement, by an international Jury, of the winner and finalists on the first day of the show, 9th May, at the ISSA Pulire Lab in Hall 8 of the exhibition complex. Business expansion creates 600 new jobs at Cleanology
Dominic Ponniah, CEO of Cleanology, describes the jobs created as vindication of the company's strength, as well as its dedication to employee wellbeing. "The figures speak for themselves - in 2022, our turnover rose to £25 million," he says. "But the jobs we have created are also worth talking about. Stacey Turner wins UMF|PerfectClean’s National Hygiene Specialist Excellence Award
"Through her hard work, leadership, and commitment to infection prevention, Stacey helps support Riverview's commitment to being a champion for health and wellness throughout central Indiana," said Scott. "She delivers excellence in everything she does, driving quality improvements and providing our customers throughout the hospital with exceptional care and support.  Delphis Eco appointed Craft Guild Of Chefs' Official Hygiene Partner
Under the partnership, The Guild will be using Delphis Eco's non-toxic cleaning products at the four of the major competitions it runs throughout the year, including Graduate Awards, The British Culinary Championships (replacing Wessex Salon Culinaire) and Skills for Chefs.  Sodexo extends 15-year partnership with Queen's Hospital, Romford for a further five years
Sodexo has delivered the soft FM services at the hospital since 2006 as part of the PFI contract with ProjectCo and Barking, Havering and Redbridge University Hospitals NHS Trust. The Cleanzine Archive Search We keep an extensive archive of news stories and product information that have featured in past issues of The Cleanzine. If you would like to run a search of the The Cleanzine web site using the search tool below please just go ahead by entering in the name of the person, product or company or any other key words that you are looking for. How to contact us at The Cleanzine:
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Our weekly updated Hospital Hygiene features current developments and product solutions cleaning and hygiene industry manufacturers are coming up with. Read More. Recent UK News
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