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I believe it was Oscar Wilde who came up with the idea that 'all publicity is good publicity' but I must confess I've never agreed with the sentiment and particularly so now, when a bad review shared on social media that goes viral can send companies to the wall. One of the most successful marketing campaigns I've come across is that which created the wide acceptance of the name Hoover as a verb. https://notoneoffbritishisms.com/ quotes the Oxford English Dictionary as saying that people started to 'hoover their carpets and floors' in the late 30s, despite the Hoover vacuum cleaner only being patented in 1927. While the campaign was a resounding success, it's had its downside as the aforementioned website points out, since people also 'hoover up drugs' etc.
My household is generally calm but my goodness do we have some fraught discussions about waste, recycling and not throwing bits away that belong to other things just because they've become separated. If there's a lid floating around that belongs to a storage container, find the container and marry it up with the lid. If you have an odd sock, its partner will be in someone else's drawer. Don't create unnecessary waste! It seem so simple to me.
The other is one of them saying they're going to do the hoovering. "It's vacuuming," I tell them. "We have a Henry - not a Hoover". Anyway... I was somewhat miffed to find that 'Henry Hoover' was trending on Twitter the other morning so clicked the link to have my say on behalf of the cleaning industry: "Henry's not a Hoover!" I quickly realised I was looking at another 'bad marketing gone good' example in as much as Henry Hoover has clearly become a pet name for Numatic's tubvac and that morning people were singing his praises for his 'big break'... clearing up the orange powder paint scattered over a snooker table during a World Snooker Championship match at The Crucible, by a 'Just Stop Oil' protester.
As well as damaging the baize enough that it needed replacing - thus delaying the match for 24hrs, the protester increased electricity and heating consumption for when the match was resumed the following day - with the folk travelling for a second time to see the same match also taking their toll on the environment. Add to that the electricity used by Henry having his turn at the table, and the fact that the bag inside him will also have had to be replaced, along with the general annoyance at the protestor's hypocrisy, and you have an example of what Just Stop Oil may originally have felt was good publicity, becoming bad publicity.
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This Week's News
We're sad to have heard from WoolSafe's global marketing director Steve Bakker, that his father Paul, WoolSafe founder & chairman, passed away peacefully on 5th April 2023, aged 82. Well-known and liked and respected by many in our industry around the world, Paul had been active in the carpet and cleaning industries as well as with standardisation work for many years.
He was dedicated to WoolSafe which he built into a global business, and ITFA, the International Textile Flooring Academy, which he had helped set up for the preservation of knowledge about carpets and rugs. Our industry won't be the same without him.
“There's been much written about funding for Green projects but very little on how ‘going green’ saves money. So with the aid of over 60 UK corporates, we've done a little calculation to highlight just one example, vacuuming in offices.
An impressive 22 products from 18 companies exhibiting at the upcoming international event ISSA Pulire 2023 (9th – 11th May, Milan), have been announced as candidates in the third edition of the ‘Product of the Year’ Awards.
Aimed at recognising the research activity carried out by companies operating in the professional cleaning sector and the effectiveness of products placed on the market, the Awards program will culminate with the announcement, by an international Jury, of the winner and finalists on the first day of the show, 9th May, at the ISSA Pulire Lab in Hall 8 of the exhibition complex.
In the past 12 months, Cleanology took on 600 new staff, during a period of record-breaking growth that saw the company win new contracts in London, as well as spearheading a national expansion ranging as far afield as Scotland, Bristol and Oxfordshire. An acquisition in Wigan, Lancashire, added a further 400 staff to the books, bringing the total to 1,400.
Dominic Ponniah, CEO of Cleanology, describes the jobs created as vindication of the company's strength, as well as its dedication to employee wellbeing. "The figures speak for themselves - in 2022, our turnover rose to £25 million," he says. "But the jobs we have created are also worth talking about.
UMF|PerfectClean has announced that Stacey Turner, hygiene specialist at Riverview Hospital in Noblesville, Indiana, has earned the company's 14th annual National Hygiene Specialist Excellence Award. Stacey was nominated by Riverview Hospital director of housekeeping Scott Smith for her exemplary work as team lead of the hospital's environmental services (EVS) department.
"Through her hard work, leadership, and commitment to infection prevention, Stacey helps support Riverview's commitment to being a champion for health and wellness throughout central Indiana," said Scott. "She delivers excellence in everything she does, driving quality improvements and providing our customers throughout the hospital with exceptional care and support.
Under the partnership, The Guild will be using Delphis Eco's non-toxic cleaning products at the four of the major competitions it runs throughout the year, including Graduate Awards, The British Culinary Championships (replacing Wessex Salon Culinaire) and Skills for Chefs.
Sodexo has had its catering, retail and soft services FM contract at Queen's Hospital, Romford extended for a further five years and will implement new portering and cleaning technology as part of the contract extension.
Sodexo has delivered the soft FM services at the hospital since 2006 as part of the PFI contract with ProjectCo and Barking, Havering and Redbridge University Hospitals NHS Trust.
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