Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109

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Pulire 2015 closes with a triple plus sign...

+ 6.3% of visitors, + 9% of exhibition space sold, + 2 percentage points of international visitors from 99 countries around the world (90 in 2013) Pulire 2015 reported even better than expected results, at a time when the international exhibition landscape is clouded by negative signs.

An impressive 15,136 visitors, (including 12,789 unique visitors) converged on the Verona exhibition centre with an increase in attendance of 6.3% on the 2013 offering. The event is increasingly international, reporting 26.7% foreign visitors, up two percentage points compared to the 2013 event (24.7%). The number of countries represented by visitors rose from 90 to 99.

A total of 271 exhibitors from 16 countries presented their newest products, machines, tools and solutions in professional cleaning, on an exhibition area of 15,000sq.m. This area increased by 9% compared to the 2013 edition.

The companies with specific solutions for outdoor cleaning occupied an external exhibition area of 853sq.m (208sq.m in 2013) and offered product and equipment demonstrations in an external display area of 2,000sq.m, designed by AMIA Verona for this specific need.

Of the Italian visitors, 72.4% were from Northern Italy, 17.3% from Central Italy, 10.3% from the South and the Islands. Lombardy led the way with 28.2% of the total, followed by Veneto (20.3%) and Emilia Romagna (10.9%). Also significant was the presence from Piedmont, Tuscany, Lazio, Campania, Trentino Alto Adige, Sicily and Marche.

Foreign visitors were 74.6% from Europe, 17.3% from Asia, 4.4% from America, 2.1% from Africa and 1.6 % from Oceania.

The highest number of international visitors came from Northern Europe (36.2% of the total foreign visitors) and Eastern Europe (23.9% of the total foreign visitors). Germany, Slovenia, Sweden, Switzerland, Spain, France, Belgium, Austria and the Netherlands were the European countries with the greatest attendance.

When it came to non-European countries, there was a significant attendance from the Middle East and the UAE, confirming again how this event offers the development of new opportunities. Delegates from Singapore and China attended the event, while overseas leaders in terms of visitor representation were the US, Argentina, Chile, Brazil and Mexico.

Some 40.7% of the total visitors comprised distributors, dealers, retailers, importers and buying groups, while 34.6% represented facilities management companies, and manufacturers accounted for 16.5%. A lower percentage was made up of customers, suppliers and institutions.

Business owners and high profile figures including presidents or CEOs, sales managers and marketing managers represented the qualified public and purchase decision makers.

Looking at exhibitors, 77% of Italian companies coming from the North. Lombardy was the region with the highest number of exhibitors, (63 companies) followed by Veneto with 34 exhibitors. There was also a significant presence from Emilia Romagna, with 23 exhibitors. Some 18% of the exhibitors come from the centre (Tuscany, Lazio, Umbria, Marche, Abruzzo) while 5% came from the South.

There were 16 countries represented, mostly from Germany, the Netherlands, Spain and France. Also remarkable were the numbers of exhibitors from the United Arab Emirates, which is a key country in terms of its connection to the Middle East.

There were also exhibitors from China, the US and Taiwan. International delegations from Brazil, Singapore and South Africa were also in attendance. International leading companies have returned to Pulire, reflecting the fact that they strongly believe in the potential of the fair.

"We are particularly proud of the brilliant final success," says Toni D'Andrea, CEO of Afidamp Servizi. "A result that rewards the work of Afidamp done with care and attention in the course of many months and especially rewards the confidence of exhibitors who have invested in the project Pulire 2.1, in a time when cutting the budget seemed to be the common solution to problem of the crisis.

"In the pavilions there was an atmosphere of liveliness and great excitement, indicating a renewed confidence in the possibility of positive developments for the industry."

Matteo Marino, President AfidampFAB, agrees that the show was a big success, saying: "It is an honour for me to have acted as president of the 22nd edition of Pulire.

"The continuous presence of visitors in the halls and the feeling of optimism that prevailed demonstrated that there is still the desire to look to the future of the market and new opportunities. "We thank all the exhibitors and visitors and we look forward to 2017."

T: +39 0267445804
E: [email protected]
W: www.pulire-it.com

4th June 2015