Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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You may recall me questioning the ‘Ice Bucket Challenge’ which saw people donating to charity for the privilege of being doused with icy water – it was meant to be a bucket-load but some used dustbins and industrial tippers instead, in an attempt to outdo everyone else. My concerns were about the waste of water, bearing in mind that people living on vast swathes of our planet don’t have enough to drink, while industries everywhere are striving to reduce the water used in their products and processes – the cleaning industry being one of them.
Yesterday the US-based DigDeep charity announced the launch of the second annual ‘4Liters Challenge’ – similar to the Ice Bucket Challenge but superior in every way. This month-long social media campaign, which starts Monday, challenges participants to raise $40 in donations and use just four litres of water for an entire 24 hours-worth of drinking, cooking, cleaning and bathing, while sharing their funny, difficult or inspiring moments on their social networks. Once done, they earn the right to challenge four friends. The money raised, funds water projects globally.
The goal of 4Liters is to give people new insight into the value of water and the hardships faced by those without… Considering that the average person with access to running water, uses almost 100 times that every day, the challenge will be difficult. One previous participant said: "The simplest things like shaving or washing dishes suddenly become so hard. It's amazing how the experience sticks with you after it's over."
When Cleanzine launched it had a small UK and Eire circulation. Thanks to the power of the Internet it now reaches more than 100,000 readers in 163 countries. Let’s make the 4Liters Challenge go viral too! I’m doing my challenge on Monday and will let you know how I get on. If you care to join me, visit: www.4liters.org
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Yours,
2nd October 2014