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Focus on hand hygiene stimulates growth in the global hand sanitisers market, says new report
The focus on preventing transmission of diseases through hand-to-mouth or hand-to-hand contact underscores the need for better hand hygiene practices.
Hand sanitisers are easy to use and do not require the rinsing of hands - and therefore are expected to promote compliance with hygiene practices. Hand sanitisers are growing in popularity as a result of rising consumer awareness, increasing focus on hand hygiene and threat of diseases such as H1N1 flu in several parts of the world.
Product innovations such as alcohol free, easy-to-use antibacterial sanitisers in travel packs, as well as the launch of products in convenient form factors such as disinfectant wipes, antibacterial lotions, soaps and gels are also helping stimulate growth in the market, says a new report from Global Industry Analysts.
As stated by the new market research report on hand sanitisers, the US represents the largest market worldwide. Sales in the country, which witnessed a strong surge during the 2009 H1N1 crisis, are now slowing down. Demand, nevertheless, continues to be supported by strong marketing and promotional campaigns, well entrenched hygiene practices among the population, introduction of new products and growing preference for non-alcohol-based hand sanitisers.
In developing economies, increase in the number of disease epidemics, changing lifestyles, Westernisation of habits, growing awareness over the importance of personal hygiene and increasing per capita spends on personal care and hygiene products are driving growth.
Asia-Pacific is poised to grow at the fastest compounded annual rate of 13.6% over the analysis period.
Major players are profiled in the report.
The research report titled 'Hand Sanitizers: A Global Strategic Business Report', provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, South Korea, Taiwan, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. The US market for hand sanitisers is also analysed in volume (units).
7th August 2014