* Cleanzine_logo_3a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 30th June 2022 Issue no. 1023

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Mr. Clean helps clean up Times Square on New Year's Day after biggest party of 2013

* times-square-clean-up.jpgFor the first time ever, Mr. Clean has steped up to help in the massive New York City Department of Sanitation (DSNY) and Times Square Alliance cleanup of Times Square following what was claimed to be the world's biggest New Year's Eve celebration. Each year, the DSNY completes the heavy clean-up of Times Square in record time.

This year, Mr. Clean provided the finishing sparkle to Duffy Square's famous Red Steps with Mr. Clean Liquid Muscle, a new multi-purpose concentrated cleaning gel that delivers 2.5x more power in every drop.

A 25-person 'Mr. Clean Team' led by 'The Accidental Housewife' Julie Edelman was on hand to usher in a clean 2014. Their efforts assisted the massive clean-up by the Times Square Alliance and the DSNY who used 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti, party hats and other materials from the celebration in 2013.

"I'm excited to be a part of the New Year's Eve celebration at Times Square," 'Mr. Clean' said. "It's combining two of my favourite things: parties - and cleaning up after parties. Plus, not only do I get to try out my new Liquid Muscle on one of the toughest tests imaginable, I also get a chance to visit Broome Street in Lower Manhattan. I hope it's exactly what it sounds like!"

The new Mr. Clean Liquid Muscle has 2.5 times more power in every drop vs. Mr. Clean 40oz. With its new auto-stop cap feature, Mr. Clean Liquid Muscle delivers the right amount of cleaning gel with one squeeze - free of mess. It penetrates dirt, fights grease and lifts stains with less going to waste. Liquid Muscle can be used on a variety of surfaces, including sealed floors, tables, countertops, sinks, stovetops and more.


9th January 2014

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