Cleanzine: your weekly cleaning and hygiene industry newsletter 29th October 2026 Issue no. 1232
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Mrs Buckét becomes 2nd Welsh business to bag CX Excellence Mark
Commercial cleaning company Mrs Buckét has become the second company in Wales to be awarded the Insight6 CX Excellence Mark, which acknowledges its outstanding commitment to customer experience.
The accolade, awarded through the Insight6 CX Excellence Recognition Scheme, celebrates businesses that put customers first, actively listen to feedback, invest in their teams and embed high service standards into everyday practice. Bluestone was the first Welsh company to achieve the Award earlier this year.
Mrs Buckét, which was founded by Rachael Flanagan 21 years ago, has been recognised for demonstrating the high standards and commitment to customer experience required to achieve the mark.
The company experienced significant growth throughout 2025, achieving a 30% increase in business performance and securing 30 new clients across multiple sectors.
Insight6 is a customer experience specialist with a team covering the whole of the UK and Ireland, working with more than 1,000 businesses to transform the experience of their teams and customers.
"I'm incredibly proud to award Mrs Buckét with the CX Excellence Mark,” says Mel Evans, director of Insight6 South Wales. “The company has demonstrated everything that is needed to achieve this recognition, showing a genuine commitment to listening to its customers, investing in its people and continually looking for ways to improve the experience it provides.
"It is fantastic to see a Welsh business putting customer experience so firmly at the heart of what it does, and Mrs Buckét is a brilliant example of how high standards can become part of a company's everyday culture."
Kate Ablett, managing director of Mrs Buckét, says of the Award: "We're absolutely delighted to receive the Insight6 CX Excellence Mark and incredibly proud to be only the second company in Wales to achieve it.
"For us, customer experience has never been about simply meeting expectations. It's about listening, understanding what our customers need and making sure our teams have the support and tools to deliver an exceptional service every single day.
"This recognition is a fantastic validation of the hard work of our entire team and the relationships we have built with our customers. We're extremely happy to receive the mark and will continue to challenge ourselves to raise the bar even further."
More information about the Insight6 CX Excellence Mark can be found at:
https://www.insight6.com/cx-excellence-recognition-scheme/
Image, from left: Mrs Buckét's head of finance Jon Blakemore, divisional manager Emma Smith, director of Insight6 South Wales Mel Evans, Mrs Buckét's managing director Kate Ablett, payroll manager Matthew Wright, people manager Claire Wise-Bradley and business support Scott Doyle
29th October 2026