Cleanzine: your weekly cleaning and hygiene industry newsletter 13th August 2026 Issue no. 1223
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Matthew Crucius named vice president of marketing at Goodway Technologies
Industrial maintenance and cleaning solutions provider Goodway Technologies, has hired Matthew Crucius as vice president of marketing.
In this role, Matthew will lead the company's global marketing strategy and execution, brand development, digital commerce and marketing initiatives, product marketing and customer engagement efforts.
He will work closely with company leadership to strengthen market position, accelerate growth opportunities and advance the company's ongoing digital transformation efforts.
"Matthew has a proven track record of building modernised marketing strategies and driving measurable business growth," says Tim Kane, president and CEO of Goodway Technologies. "His expertise in digital transformation, customer engagement and data-driven strategy will help strengthen our global marketing efforts and continued growth."
Before joining Goodway, Matthew spent more than 15 years leading digital transformation and growth initiatives for nationally recognised consumer and retail brands. His experience spans ecommerce, customer experience, marketing technology, analytics, loyalty programs, and omni-channel marketing, with a history of helping organisations employ data-driven insights to accelerate growth and improve operational performance. Most recently, he served as director of digital marketing at Conair.
6th August 2026