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US Products' survey finds 2011 carpet cleaning spend 'about same' as 2010
A survey conducted for US Products, manufacturer of professional carpet cleaning tools and equipment, reports that most carpet cleaning technicians (60%) find customer spending on carpet cleaning this year is on par with 2010.
However, nearly 30% say this year's sales are behind those of 2010.
"The industry is doing better," says Mark Baxter, product manager for US Products. "However, not for everyone and certainly not like things were a few years ago."
The technicians said the bulk of their non-residential carpet cleaning business comes from offices (62%) followed by restaurants, stores, and schools in fairly even proportions.
The survey also revealed:
- 55% of the respondents believe their customers shop around and get other estimates before selecting a carpet cleaning technician
- Nearly half said their customers have about the same amount of carpeting as they do hard surface flooring
- About 40% said they always follow up with customers to check on customer satisfaction after cleaning their carpets; 48% indicated they "sometimes" do this.
"It was a bit eye-opening that more technicians do not regularly follow-up to see if customers are satisfied with their service," says Baxter. "Most carpet cleaning gurus suggest this is a very important step in building customer loyalty."
US Products has been manufacturing cleaning equipment for carpeting, floors, draperies, upholstery,and restoration for more than 30 years. The company is well known for its innovative internal heating systems, which deliver 100 degrees C (212 F) at the wand tip; its top-quality components; and its solid-state circuitry, which allow for precise operation and equipment control.
Toll Free: 1-800-426-4225
27th October 2011