Cleanzine: your weekly cleaning and hygiene industry newsletter 6th November 2025 Issue no. 1185

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Europe's EcoCleans arrives in Miami - its US launchpad!

After consolidating its success in Europe with more than two decades of industry experience, EcoCleans - a champion of ecological and sustainable cleaning - has arrived in the city of Miami, the launchpad for its business in the US.

Founded in 2015 and with a proven business model in Europe, EcoCleans aims not only to build robust operations in Miami, but also to pave the way for a franchise expansion across the US. As such, it is seeking strategic partners who share its vision of transforming the cleaning sector with an ecological, profitable and positively impactful approach.

The company says it has built a comprehensive cleaning services model based on three core beliefs that define its identity:

* Social Responsibility: A company should not only generate profits, but also create value for society. That's why EcoCleans promotes dignified employment, provides ongoing training to its teams and fosters workplace inclusion. Its goal is for every worker to feel part of a project that improves lives - and for every community it serves to perceive its presence as a positive contribution to local development.

* Environmental Responsibility: Cleaning should not come at the planet's expense. Since day one, it has championed eco-friendly products, low-energy processes and waste reduction. Thanks to this approach, it offers solutions that protect both people's health and the environment. Every EcoCleans service is a step toward more responsible consumption - where caring for spaces also means caring for the future.

* Process Innovation: Excellence isn't improvised - it's built with vision and method. That's why EcoCleans has designed highly standardised cleaning protocols, incorporated state-of-the-art equipment, and uses management technology that optimises time, cost and outcomes. This combination allows it to guarantee an efficient, transparent and measurable service - raising industry standards and delivering an experience that goes beyond traditional cleaning.

As it lands in Miami, EcoCleans will offer a full range of services, including:

Eco-friendly cleaning for homes and offices
Maintenance for residential and commercial spaces
Professional cleaning for vacation rentals and Airbnb-type properties
Vehicle detailing and upholstery (sofas, beds, and carpets)
Specialised services for businesses and institutions

Director Eliana Villa will spearhead the company's growth strategy in the American market. "Our challenge is to combine the brand's international experience with Miami's energy and diversity," she says. "I'm convinced that together we can transform the cleaning sector in the US with a sustainable, innovative and trustworthy proposition."

Adrián Din, founder and CEO of EcoCleans, adds:

"Bringing EcoCleans to the US is a dream come true. Miami is only the beginning of a story we want to write in every city across the country. We believe the future of cleaning must be sustainable, innovative and customer-centric - and we are here to lead that change."

https://miami-dade.ecocleans.us/

23rd October 2025