Cleanzine: your weekly cleaning and hygiene industry newsletter 2nd April 2026 Issue no. 1204
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Professional Hygiene Market Insights Report 2025-2030 now available
“Growing attention towards green solutions, shift towards advanced solutions, concerns about hygiene and sanitation”
The global Professional Hygiene Market, valued at USD 17.80 billion in 2024, is projected to grow at a 5.84% Compound Annual Growth Rate, reaching USD 25.02 billion by 2030, according to the newly published140-page report by Research & Markets.
The report notes that trends include green hygiene solutions and advanced technologies such as IoT-connected cleaning devices, that tissue & napkins dominate the product segment with an 80% share, and that hospitality is the top application sector. It also notes that the online distribution channel is set for a 7% growth rate, and that North America leads the market share with notable growth in APAC (Asia-Pacific region).
The report, which comprises exclusive data on 50 vendors, explains why the market is characterised by high market concentration and high competition among players. The present scenario, it says, is driving vendors to alter and refine their unique value propositions to achieve a strong market presence. The market is prone to the threat of infiltration by low-quality products, it warns.
Other points noted include that the major vendors in the market continually compete for the leading position, with occasional spurts of competition from other local vendors, and that the market is characterised by the presence of diversified global, regional, and domestic vendors. Regional vendors, it says, are estimated to find it increasingly difficult to compete with these global players, as international players expand their market footprint. The future of the global professional hygiene market, it predicts, will rely on new product features, such as eco-friendly and sustainable products and natural-ingredient-based product developments.
In more detail…
Growing attention towards green professional hygiene solutions:
Green professional hygiene is a rapidly emerging trend in the market. It refers to hygiene and cleaning practices that prioritise both human health and environmental sustainability. Environmental sustainability is a rapidly growing concern across every industry, including the healthcare industry. Environmental consciousness and sustainability have become a central part of the professional hygiene industry.
With the growing pressure to reduce carbon footprints, several industries are embracing eco-friendly cleaning & hygiene solutions, meeting Environmental, Social, and Governance (ESG) Criteria, and adopting Corporate Social Responsibility (CSR) practices. This new shift protects the environment as well as appeals to eco-conscious buyers, offering a competitive edge.
Shift towards advanced professional hygiene solutions:
The hygiene sectors are running faster with technologies and modern techniques than ever before. The importance of advanced professional hygiene technologies and techniques is well-recognised nowadays, as the growing global movements of goods and people have been uncannily exposed to an array of health issues, creating significant demand for advanced cleaning solutions in professional hygiene.
As more businesses and organisations look for ways to improve their digital hygiene infrastructure, they are expected to heavily invest in Internet-connected cleaning devices in their public spaces. For instance, smart bathrooms and associated hygiene solutions are an emerging trend in the professional hygiene market. In addition, automatic soap dispenser segments are connecting IoT (Internet of Things) devices to their products, providing a sanitary no-touch experience without any spillage of water and soap solution.
Concerns about hygiene and sanitation:
Since the pandemic, public awareness about the essence of hygiene and sanitation has undergone a huge transformation. The same concern about hygiene was reported at various workplaces. Professional hygiene has become an essential part of healthcare, transport, corporate offices and several other occupational areas.
Changes in behaviour and attitude among employees about the workplace and cleanliness are becoming a major factor in enhancing productivity. According to the Essity survey 2022, more than 84% of the US-based employees demand enhanced hygiene and sanitation practices at the workplace. Also, the Essity presentation stated that more than 1.5 million employees are infected at workplaces in the US annually.
Growing government support for professional hygiene:
The growing concern about public health has led government organisations across the world to increase their focus on public health and economic wellbeing. By implementing and promoting hygiene practices, government authorities aim to reduce the spread of infectious diseases, improve overall health and boost productivity.
The US government supports professional hygiene practices through agencies like the Centers for Disease Control & Prevention (CDC) and the Occupational Safety & Health Administration (OSHA). These organisations set standards for professional hygiene and provide training programs. In 2024, OSHA reported that the US Department of Labour awarded around $12.7 million to almost 100+ nonprofits nationwide to fund training and education initiatives designed to create safer workplaces.
Geographical analysis:
North America dominates and holds the largest global professional hygiene market share, with the US contributing to the highest revenue share in 2024, as it is the largest economy in the region. Furthermore, North America has witnessed the highest healthcare expenditure on hygiene and cleaning solutions and services.
The demand for professional hygiene solutions is significantly high in North America, due to the significant concern about health and hygiene, employees' attention towards safe and clean work places, and the presence of several supportive policies as well as organisations that are promoting hygiene practices at workplaces. These all boost the significant demand for professional hygiene solutions. According to the Interclean company article 2025, the US and Canadian healthcare settings are paying increasing attention to preventing healthcare-associated infections and improving patient and health workers' health, thus increasing demand for professional hygiene products.
The APAC region shows prominent growth, with the fastest-growing CAGR of 7.01% during the forecast period. APAC emerges as a rapidly evolving region for professional hygiene solutions, propelled by its diverse economies, growing urbanisation and rapidly expanding access to cleaning & hygiene solutions and services. In 2021, the World Health Organisation reported that hand hygiene practices were widely promoted for a range of businesses operating across the region. Hand hygiene practices have now become mainstream for workplaces, communities and marketplaces. In APAC, China, Japan and India are contributing significantly to the regional market growth.
In addition, India has witnessed rapid market growth due to the increasing awareness and acceptance of professional hygiene practices across private and public entities, rising government support, and mandatory guidelines - creating lucrative opportunities for market growth in India.
The report notes the following recent vendor activities:
• In 2025, Intercare and Kimberly-Clark Professional made a partnership to revolutionise hygiene standards in Middle East countries, such as Oman, Qatar, and the UAE.
• In 2024, Essity completed the divestment of its entire holding of shares in Vinda International Holding. With this divestment, Essity retains a presence in Asian markets and Vinda through the continued licensing of Essity's brands.
• In 2024, WEPA Hygieneprodukte successfully acquired hygiene paper specialist Star Tissue UK and will operate under the name ‘WEPA Professional UK’ and further its position in the professional hygiene market.
10th July 2025