Cleanzine: your weekly cleaning and hygiene industry newsletter 10th July 2025 Issue no. 1170

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The King's Royal Warrant warrants new look Prochem labels...

Complete with the new Royal Warrant of Appointment to HM The King, a fresh, new look to Prochem product packaging is heading to janitorial shelves.

"A freshen up revitalises any brand,” argues director of sales & training, Phil Jones. “We've added more colour and graphics to labelling to enable simpler, quicker choice.

"For example, a product designed to go in an extraction machine, shows a wand head. Anything designed to be pre-sprayed has a spray jet graphic, and a product for use with a rotary machine, shows exactly that, a rotary machine!"

Phil assures us that the refresh retains the valuable and integral information that previous labels presented, such as usage, dilution rates and pH levels.

"The new images will be phasing onto suppliers' shelves, giving each type of product its own unique identity within the Prochem range," he says, adding that Prochem's new labelling is not just about pretty colours...

• YELLOW refers to detergents that are neutral-based;
• ORANGE is for those of an acidic nature;
• GREEN and BLUE are for those of increasing alkalinity;
• RED labels are reserved for solvent-based products designed to remove oil-based staining, such as greases, waxes, chewing gum and make up.

For answers to any question on the best solution for a specific cleaning job, just contact the sales office on:

T: 0208 974 1515
E: [email protected]
W: www.prochem.co.uk

3rd July 2025