Cleanzine: your weekly cleaning and hygiene industry newsletter 10th July 2025 Issue no. 1170
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AISE welcomes Persán at pivotal time for detergents industry
At its annual General Assembly held in Brussels yesterday, AISE, the European detergents & maintenance products association which represents 900-plus companies supplying professional and household cleaning products and services across Europe, welcomed Persán as its newest corporate member.
Persán is a leading Spain-based manufacturer of home and personal care products, and its membership strengthens the voice of AISE’s network of 20 corporate members, 30 national associations and 19 associate members.
Persán's affiliation comes as the sector marks the completion of the revision of the EU Detergents Regulation, a milestone that will shape the future of innovation across Europe. The addition of Persán strengthens AISE’s collective expertise and reach, enhancing its mission to advocate for the industry's interests and support its members in navigating the evolving policy landscape.
"We are delighted to welcome Persán," says Florian Vernay, AISE president. "Its strong commitment to innovation and sustainability aligns perfectly with our mission.
"AISE has never been stronger and more vibrant, having spent the last year modernising its governance and organisation to deliver its mission with greater agility and impact. Persán gains direct access to a powerful European network - a key advantage as the sector enters a new phase shaped by the revised EU Detergents Regulation."
Founded as a family business, Persán now has more than 3,000 employees and serves millions of customers across the world and. It achieved a turnover of €862 million in 2024.
Its product portfolio includes laundry detergents, fabric softeners, dishwashing detergents, surface cleaners and a wide range of personal care products.
Cristina González Vázquez, chief sustainability officer at Persán, says of its AISE membership:
"We are proud to join AISE and contribute to the advancement of our industry at the European level. Persán and AISE share common values and we are convinced that together we can achieve significant results. This membership reflects our commitment to working collaboratively across Europe with peers to promote innovation, sustainability and consumer trust. We look forward to engaging actively in industry initiatives and policy work together."
The announcement also coincides with the release of the latest market data for the industry in Europe. The European household market reaches €37,8 billion, while the European professional sector accounts for €9,8 billion, bringing the total market value for 2024 to €47,6 billion. These figures underscore the sector's vital role in supporting hygiene, health and wellbeing across Europe. More on:
12th June 2025