Cleanzine: your weekly cleaning and hygiene industry newsletter 24th April 2025 Issue no. 1159
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Victor Floorcare announces move to new premises
Victor Floorcare is relocating from Ace Business Park, Birmingham, to Harlescott Industrial Estate, Shrewsbury, in a move that marks a significant milestone in the company's journey, allowing it to expand its operations and better serve its ever growing customer base.
The new premises will provide the company with larger facilities to accommodate additional staff, increased warehousing space, and enhanced production capacity.
This expansion is a direct response to the recent increase in demand for the company’s high-quality floorcare products. With more space, the manufacturer can streamline its production processes, improve efficiency and continue to innovate in the floorcare industry.
The new address, in full, is Lancaster Court, Lancaster Road, Harlescott Industrial Estate, Shrewsbury, SY1 3LG.
“Interestingly, Lancaster Road holds a special place in our company's history,” explains a spokesperson. “The Victor name was chosen by Les Davies, our former sales director and joint managing director, inspired by his time flying Lancaster Bombers during World War II. Squadron planes were marked with the code letters VN, followed by the individual aircraft recognition letter. The phonetic call sign to the control tower on take-off and landing was ‘Victor Nan’, plus the letter of the aircraft. Les survived a full tour unscathed and considered the plane he was usually allocated - VN-F: Victor Nan-Fox - lucky.”
Les Davies' story is not just a fascinating piece of history; it embodies the spirit of resilience and innovation that has driven Victor Floorcare since its inception. Established in 1946, Victor Floorcare has built a strong reputation for producing robust, well-designed machinery that is easy to service and delivers high performance. “The quality of our products is unparalleled in the industry, with owners often seeking service or parts for machines manufactured as far back as the 1970s, 1980s, and 1990s,” adds the spokesperson.
“Our commitment to quality and customer satisfaction has been the cornerstone of our success. We understand that our customers rely on our machines to keep their environments clean and safe, and we take that responsibility seriously. Each machine we produce is a testament to our dedication to excellence, from the initial design phase to the final product.
“The move to Lancaster Court is not just about physical expansion; it's about positioning ourselves for the future. As we continue to grow, we are excited to explore new opportunities and challenges. The larger premises will enable us to increase our production capacity, ensuring that we can meet the rising demand for our products without compromising on quality. Additionally, the expanded warehousing space will allow us to maintain a larger inventory, reducing lead times and improving our ability to respond to customer needs promptly.
“We are also looking forward to welcoming new team members to Victor Floorcare. The additional space will enable us to expand our workforce, bringing in fresh talent and perspectives that will help us continue to innovate and improve. Our team is the heart of our company, and we are committed to providing a supportive and dynamic work environment where everyone can thrive.
“As we prepare for this exciting transition, we want to take a moment to thank our loyal customers for their continued support. Your trust in our products and services has been instrumental in our growth, and we are dedicated to maintaining the high standards you have come to expect from Victor Floorcare. We look forward to welcoming you to our new premises and continuing to provide the exceptional service and products that have defined Victor Floorcare for nearly eight decades.
“In conclusion, the move to Lancaster Court represents a new chapter in the Victor Floorcare story. It is a testament to our commitment to growth, innovation, and excellence. We are excited about the opportunities this move will bring and are confident that it will enable us to serve our customers even better.”
10th April 2025