Cleanzine: your weekly cleaning and hygiene industry newsletter 24th April 2025 Issue no. 1159
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CPD-certified green marketing masterclass should eliminate ‘greenwashing’
Businesses are under increasing pressure to communicate their environmental initiatives accurately as sustainability becomes a fundamental component of corporate strategy in 2025.
The Green Claims Code has been developed by the Competition Markets Authority (CMA) - the principal competition regulator in the UK. This code sets out principles to help businesses understand whether their claims are truthful, compliant and not misleading.
To help organisations navigate the evolving regulatory landscape, sustainability consultancy Tunley Environmental has partnered with Exposure Ninja, an award-winning digital marketing agency, to deliver a comprehensive Green Marketing Masterclass based on the Green Claims Code.
The webinar, which lasts around an hour and is scheduled to take place at 16:00 today, is certified by the Continuing Professional Development (CPD) organisation to ensure that participants gain recognised professional development. It will provide attendees with the knowledge, tools and best practices to create sustainability-focused marketing campaigns that inspire trust, avoid greenwashing and comply with regulations such as the Green Claims Code.
The Learning Objectives Include:
* To understand greenwashing vs green marketing
* To learn about greenwashing guidance
* To learn what happens in non-compliance
* To learn what good green marketing looks like
* To use sustainable language correctly
The Green Marketing Masterclass is designed for marketing professionals, sustainability officers, brand strategists, compliance teams and business leaders who want to strengthen their sustainability messaging while ensuring full regulatory compliance. It builds on Tunley Environmental's commitment to supporting organisations across every aspect of their sustainability journey, following the successful publication of their Green Claims Code Guide. The guide provided clear guidance on how to communicate sustainability efforts ethically and in compliance with industry standards.
Ellis Clark, head of marketing at Tunley Environmental and one of the featured speakers for the webinar says: "We've seen many businesses fall into the pitfalls of greenwashing. Sometimes by mistake, sometimes due to a lack of clear guidance. But the consequences are always the same: lost consumer trust, reputational damage and even regulatory action.
“This masterclass is designed to help organisations avoid these risks by giving them the tools to communicate their sustainability efforts honestly, effectively and in full compliance with the latest regulations.
“The combination of Tunley Environmental's expertise in sustainability compliance and Exposure Ninja's cutting-edge digital marketing insights, ensures this webinar will deliver practical strategies backed by real-world experience.”
Learn more about the Green Marketing Masterclass and sign up at:
27th March 2025