Cleanzine: your weekly cleaning and hygiene industry newsletter 13th February 2025 Issue no. 1149
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Robert Scott's P-Wave brand has a fresh new look for 2025
The renowned P-Wave brand has been given a fresh new look for 2025.
"We've been enhancing the washroom experience with our air-freshening products for many years and now it's time to refresh our brand," says P-Wave brand manager Mark Wintle at Robert Scott.
"Our newly developed branding is as memorable and effective as our popular fragrances and brings a breath of fresh air to the brand. The new design captures the bold and fun side of what we do, and it is appropriate to go into a new year with a new look as we celebrate two major milestones for P-Wave in 2024.”
First was the huge success of P-Wave’s collaboration with NHS England to deliver its incredibly important men's health message: ‘Blood in your pee? Contact your GP practice’, via specially branded awareness-raising urinal mats in thousands of washrooms nationwide. Second, was becoming a Robert Scott brand in September.
"During Q1, with the help of our customers, we will have succeeded in placing over 750,000 of our NHS-branded Slant6 urinal mats in men's washrooms across the country, from pubs, offices and restaurants, to shopping malls and stadiums,” adds Mark.
“Our partnership with NHS England is unique and has gained amazing momentum as many large businesses have come on board to support this important and potentially life-saving initiative. We are thrilled that this ever-growing group of partners includes Sodexo, PHS Group, Balfour Beatty, Mitchells & Butlers, Wincanton, and even Manchester United football club.
“The more men see the message, the more effective the campaign becomes.”
Mark says the brand achieved over 25% growth last year and that new air freshening products will be introduced in 2025, along with an updated website and new literature. “We maintain a relentless focus on innovation - pushing boundaries with cutting-edge designs and forward-thinking solutions,” he says. “We are excited that our new branding, as part of the Robert Scott group, will enable a dynamic and fresh approach for the coming year."
The new look brand will be unveiled in its entirety at The Cleaning Show 2025, (stand D2) being held at London's ExCel from 18th to 20th March.
Alastair Scott, sales director at Robert Scott, says that the company was delighted to welcome P-Wave into the family last September. “We're always looking to add innovative brands that can help us enhance our position in the market and the offering to our customers,” he reveals. P-Wave is a brand we have long admired and fits that bill perfectly. It has built a strong reputation for innovation and quality in the washroom sector, and we see great potential to grow its market share and commercial success even further.
"Our aim is to integrate the high-performance product range with our established distribution channels, to extend the reach of the brand to new audiences and deliver even more value to our customers. The new look will help us to further differentiate P-Wave, rightfully positioning the brand as the trailblazers in fragrance solutions that captivate and inspire."
www.robert-scott.co.uk | www.p-wave.co.uk
23rd January 2025