Cleanzine: your weekly cleaning and hygiene industry newsletter 20th March 2025 Issue no. 1154

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Packers and Tork team up on 'Tackle hygiene with every catch' campaign

As fans returned to Wisconsin’s Lambeau Field last week for the home opener, American football team the Green Bay Packers are once again teaming up with Tork, the professional hygiene brand of global hygiene and health company Essity, for the 2023 ‘Tackle hygiene with every catch’ campaign.

The campaign, which kicked off this week and will run through the first five home games of the Packers season, aims to raise awareness and promote the benefits of proper hygiene for all. Additionally, the Packers and Tork will provide community partners with essential hygiene products that help reduce environmental impact.

For every catch the Packers make during the first five home games of the season (24th September through 19th November), Tork will donate $250 worth of safe, effective and sustainably produced hygiene products, such as paper roll towels and toilet paper (up to $30,000 in products) to local non-profit organisations working to improve the wellbeing of those in need.

"We're proud to partner again with Tork on the campaign," says Chad Watson, director of sales & business development for the Packers. "For years, we have relied on Tork hygiene products on gameday and every day and we look forward to making a positive impact in the community while cheering for Packers catches.

Throughout the campaign, our fans can learn about the tools they need to stay healthy as well as the importance of hygiene and sustainability, all while supporting the team. We look forward to another great season of Tackle hygiene with every catch."

To date, in partnership with the Packers, Tork has donated $54,500 worth of sustainable hygiene products to local charities in Northeast Wisconsin. This year's recipients will be:

* Pillars, which provides shelter, support and solutions to address the housing needs in Appleton and
* Harbor House, which provides safe shelter and support services to survivors of domestic abuse in Northeast Wisconsin.

Cindy Stilp, marketing communications director at Essity, says of the partnership: "Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field - which can hold more than 80,000 fans - as well as within our communities.

"Together with the packers, we are proud to spearhead community initiatives, like ‘Tackle hygiene with every catch’, in order to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Pillars and Harbor House in Northeast Wisconsin, for essential services.

“Tork is the proud product provider of towels, tissue, napkins and sanitiser to Lambeau Field.”

www.torkusa.com | www.essity.com

28th September 2023