*Cleanzine-logo-10a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 13th June 2024 Issue no. 1118

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Pura NappiCycle gives more than 31,000 used nappies a second life

* PURA_NAPPICYCLE_VAN.jpgEco-friendly baby brand, Pura, has released the results of the first phase of its groundbreaking nappy recycling trial - in partnership with NappiCycle - revealing that 6.3 tonnes of waste was saved from landfill - the equivalent of 31,500 used nappies.

Thought to be first of its kind in England, the Pura NappiCycle trial, supported in an awareness driv by ASDA, launched in July 2022, and saw nappies and other absorbent hygiene product waste collected in Bristol then taken to South Wales for processing. This waste avoided landfill and incineration and was instead turned into useful materials such as engineered fibre for road surfaces, notice boards, panelling, insulation under laminate flooring.

Feedback from the 50 participants and two nurseries following the trial has been positive, with 100% of participants rating the service highly and recommending the service to others. During the trial, there were 13 fortnightly curb side collections over six months. All miles have been carbon offset.

"Every year, three billion disposable nappies are thrown into landfill in the UK, each one taking hundreds of years to break down,” says Guy Fennell, Pura founder. “Pura is on a mission to change that. The success of this phase of the trial is just the start - we want to bring this nappy recycling service to households throughout the UK. This requires investment and government backing which as a business we will continue to lobby for, for the sake of our children's futures."

One trial participant said: "Knowing that our waste is being recycled is fantastic as we have had such guilt about using nappies with the current climate crisis. We are so thankful that we have been able to take part and hope it continues."

Asda Baby buying manager Hayleigh Edson, comments: "At Asda, we're delighted to give brands the platform to do right for the environment and our customers. Supporting Pura in saving nappies from ending up in landfill is exactly the work we love to get involved with and support."

Following the trial, Pura and NappiCycle have now agreed a five-year exclusive extension to their partnership agreement. The goal of this agreement is to deliver more, larger scale nappy recycling trials and develop the underlying technology, as well as to continue to drive government and local authorities to deliver a UK-wide service available to all absorbent hygiene product users.

Rob Poyer founder of NappiCycle says: "Pura's investment in our partnership has been fundamental to the continuing development of nappy recycling technology.

"I'm delighted to have signed a five-year agreement with Pura, continuing our existing partnership. I look forward to working with the team to create even more awareness of the benefits of nappy recycling.


20th July 2023

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