Cleanzine: your weekly cleaning and hygiene industry newsletter 16th January 2025 Issue no. 1145

Your industry news - first

The original and best - for over 20 years!

We strongly recommend viewing Cleanzine full size in your web browser. Click our masthead above to visit our website version.

Union celebrated between Ketek and Floorpul

Ketek of Manerbio, in Brescia (Northern Italy) and the Belgian company Floorpul of Harelbeke (West Flanders) recently joined forces, with a corporate partnership that expands their respective resources and exponentially increases their capabilities in offering an increasingly valid range of products for cleaning professionals.

The two companies thus complement each other's industrial and commercial strategies, benefiting from each other's prestigious, market-established brands, but also jointly consolidating their market position.

"Thanks to Ketek, we will greatly expand our catalogue," emphasises Franck Laclie, CEO of Floorpul, "and we will be able to develop an important joint action in terms of business management.

Great satisfaction is also expressed by Vito Palmisano, CEO of Ketek: "Thanks to Floorpul, we will forge an important bond with a strong partner, which will enable us to implement our brand awareness on the market, expand production and increase productivity. Even more significant, considering the management transition to the second generation!"

Joint actions are already in the pipeline; the companies are structuring shared promotions, with co-branding actions and the presence of both logos.

www.ketek.it | www.floorpul.com

13th July 2023