Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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Supporting Sherburn community with continued football sponsorship
Cromwell Polythene takes pride in supporting the bustling community of Sherburn in Elmet, which the manufacturer, as a business, has been a part of for more than 20 years. Since its move to the village in 2001, it has supported local businesses, charitable groups and the community in general, striving to give something back to its employees, their families, friends and the causes that are close to the community.
The manufacturer takes corporate social responsibility seriously and as such has implemented steps to contribute to societal goals intended to have a positive influence on the world.
The waste management specialist is keen to assist its local area through donations and support. Although some of these actions include investing in its own operations to be more environmentally friendly and socially responsible, they also involve other activities - such as litter picks, which better the community and the planet. An additional way it has shown its support is via sponsorship of the local football team, Sherburn White Rose.
For several years now Cromwell has supported this particular youth team, which began its journey as an under 12's team and is now an under 15's group almost double the size of the team that was initially sponsored. The support began following the young team’s appeal for a sponsor some years ago and Cromwell’s monetary donation pays for customised kits that display the sponsor’s logo.
Cromwell happily signed another year's sponsorship with the flourishing team, but this year, made the decision to support it in more ways. Cromwell chose to combine the collaboration with the footballers, with their passion for a clean, healthy planet by organising a local litter pick. Both Cromwell and Sherburn White Rose teamed up to tackle local litter around the area housing the football pitch where the players host training and home games. Staff from Cromwell, alongside the squad, parents and coaches, armed with litter pickers, took an hour before the team's training and collected discarded waste. Over 15 bags of litter were collected by more than 20 volunteers. Not only did this help tidy the pitch and surrounding areas, but it also gave the company an opportunity to meet the team again and highlight the importance of waste management.
“We thoroughly enjoyed spending time with the team and tackling a community clean up,” reports Rosie Crossley, Marketing Coordinator at Cromwell. “Not only was it great to see the impact the litter pick made, but it was also great to see the squad again, and see how grateful they are for our sponsorship. We were also keen to keep in touch with the team, so asked for head coach Mick to send us regular updates on the squad's progress.
“Future plans include more litter picks, education days and going to watch the players in action. We all wish them the best of luck in the season ahead!"
30th June 2022