* Cleanzine-logo-7a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 28th September 2023 Issue no. 1082

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We have Mail: Alan Hardcastle writes

* Alan-Hardcastle.jpgDear Jan, 

I really enjoyed reading Toni D'Andrea's missive in your last newsletter. He's a deep thinker and is certainly someone of whom our industry can be very proud. 

A decade ago at the World Federation of Building Service Contractors, Curitiba, 2012, Toni presented a paper underscoring the need for hygiene to be measured as part of GDP (see a short summary below). 

GDPs do not measure qualitative factors such as 'clean' 

That Pulire CEO Toni D'Andrea delivered the final 'wrap up' presentation was so appropriate. His almost academic dissertation 'Cleaning as an absolute value' was acclaimed by all for its deep thinking and call to social action. "Dignity and responsibility are intrinsic to the value of cleaning," D'Andrea stated. He pointed out that gross domestic product (GDP) measurements neglect the services people need such as cooking, community volunteering, leisure activities and, yes, cleaning. "Governments need to consider cleanliness as a reflection of civilisation," he emphasised. This document, (published in the January/February 2013 INCLEAN magazine) will receive significant media and industry exposure. 

It was acclaimed as one of the most thoughtful presentations delivered at that Congress. So, it's more than appropriate Toni has further expanded on that theme: cleanliness is an investment and not a cost. He emphasises the vital role cleaners play at engendering a respectful, civilised society. 

Toni's cogent copy could well be used by all stakeholders in persuading government and property owners to recognise our industry and the value it delivers. 

Best regards, 

Alan Hardcastle (pictured) 

9th June 2022

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