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Reckitt and Diversey join forces to expand distribution into emerging markets
Reckitt Benckiser Group, maker of Lysol and Dettol, and Diversey Holdings, have announced a distribution collaboration that will expand businesses' access to trusted hygiene solutions that help protect staff, clients and customers from the spread of illness-causing germs.
The collaboration will see Reckitt's leading disinfection brands, Dettol and Lysol, along with other Power Brands such as Harpic, Vanish, Airwick and Pine O Cleen, being distributed by Diversey in the B2B channel in the Middle East, Asia Pacific, as well as Turkey and Russia starting in March 2022.
This collaboration in emerging markets significantly expands the geographic footprint established by the relationship Reckitt and Diversey already have in North America.
As the world continues to open and people spend more time outside their homes, they expect safer environments. By providing access to Reckitt's products, Diversey and Reckitt are working to help businesses reassure their employees and patrons with targeted solutions, cutting-edge technology and trusted brands.
This alliance marks a sizeable growth opportunity for both Reckitt's Global Business Solutions (GBS) unit and Diversey by expanding the Lysol and Dettol Pro Solutions offerings further in the B2B space via Diversey's market-leading position. It will combine the strong trust in the Lysol and Dettol brands with Diversey's B2B expertise, supported by the targeted hygiene approach and cleaning protocols developed by Reckitt's scientific teams and demonstrated at world-class events such as the COP26 climate summit in 2021.
Reckitt and Diversey are also working to expand their collaboration, to further help businesses prevent the spread of illness-causing germs in new B2B spaces.
Financial terms of the collaboration were not disclosed.
10th February 2022