Cleanzine: your weekly cleaning and hygiene industry newsletter 23rd March 2023 Issue no. 1057
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EHA lauds success of social media campaign
The social media team from the electric Handdryer Association has been looking back to its successful campaign 'Hand dryers = Hand Hygiene', which it ran in November/December 2021.
The aim of the campaign was to raise awareness about the benefits of electric hand dryers in terms of bathroom quality, the environment, economic savings, energy efficiency and hygiene - and it caught the attention of many followers and other contacts who clicked through to an interesting factual flyer.
The campaign included a pointer to a handy tool, produced by Mediclinics SA, which allows people to calculate the potential cost savings achieved by switching from paper towels to electric hand dryers. Mediclinics SA posted:
“Thank you very much for publishing this post about our savings calculator. We take this opportunity to invite everyone to discover our savings calculator and see how much you can save with the Mediclinics’ eco-fast hand dryers.”
3rd February 2022