*Cleanzine_logo_2a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 29th February 2024 Issue no. 1103

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Poppies celebrates ranking in 100 best UK franchises

* Poppies-Chris-Wootton.jpgDomestic cleaning franchise, Poppies, is celebrating after being named one of the best franchises in the UK.

From hundreds of entries across every sector, the business has made the ranking in the prestigious Elite Franchise Top 100 (EF100), coming in at an impressive 53rd place, competing against huge fast-food brands like Subway. A title the brand can proudly hold throughout 2022.

The EF100, established in 2017 in association with HSBC, recognises the sector's brightest businesses and ranks them according to a broad range of criteria; from their financial performance and heritage, to their contribution to the community and the way they embrace innovation.

Long-standing franchisee of 25 years, Chris Wootton, who took over ownership of the franchise in 2018, is thrilled to see Poppies get the recognition it deserves after such a challenging year.

"We're so proud to be part of these respected rankings once again this year, particularly as we have jumped up five places to now be the fourth best domestic cleaning franchise in the UK," says Chris Wootton, managing director of Poppies, which through its membership of the Domestic Cleaning Alliance is represented on the British Cleaning Council. "It has been another challenging year for the cleaning industry, but we have continued to develop and support our UK-wide network of 22 franchise businesses against the odds.

"I'm delighted to see that our people have been recognised for their resilience and commitment - without them and their positivity, camaraderie and determination, this year wouldn't have seen the success we've experienced.

"The EF100 recognises quality and outstanding service - both things that resonate heavily in our ethos. It proudly sits at the heart of everything we do, as we constantly raise the standards within the cleaning sector and champion the workforce. With a rich heritage of over 40 years, we pride ourselves on operating in an ethical manner, giving our workforce an environment that is safe, secure, flexible and rewarding - as a result we have happy, loyal staff and delighted clients who come back to us time and time again. Without both, we'd simply have no business. This ranking sets us apart once again and is a welcome boost for the year ahead."

Scott English, Brand Director of Elite Franchise, explains that this year, brands were also judged on any measures they initiated to survive the challenges of the pandemic, along with long-term planning they employed to experience prosperity and growth post-pandemic. He says:

"We feel that Poppies has well and truly earned their place in the Elite Franchise Top 100 list. Reaching this position is a testament to everything that Poppies has achieved - the organisation has consistently demonstrated a gold-standard level of franchising."

The franchise industry contributes over £17billion to the UK economy and more than 700,000 people are employed in franchising across the country. Despite a difficult economic climate, the last 18 months has seen Poppies survive and thrive thanks to its robust infrastructure and proven business model.


16th December 2021

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