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New strategic partnership will expand US distribution of odour control range
Fragrance Delivery Technologies and Supply Source Enterprises have formed a new strategic partnership to expand the distribution of FDT products in the US.
The exclusive agreement is effective 18th November, 2021 and expands SSE's existing odour control offering by introducing FDT's Dubai-manufactured innovativeOxy-Gen Powered air care technologies - including the Oxygen-Pro system - which deliver reliable and continuous odour elimination for the away-from-home markets.
SSE will sell the FDT products through its Impact Products and Safety Zone businesses. Impact has been a leading manufacturer of washroom odour control products for over 50 years.
"As the demand for our products kept increasing in the US, we realised the need to improve our distribution and selling abilities to capitalise on our product opportunities,” explains Hydros Jassem, CEO of FDT. “With SSE we found a fantastic partner that has one of the best nationwide distribution networks in the away-from-home market. This collaboration continues our growing momentum in the commercial air care market, will supercharge our mission of becoming the world's best air freshening system, and brings positive benefits to all customers, today and in the future."
Says Steve Schultz, SSE President and CEO: "We are extremely excited to partner with FDT to scale its innovative technologies in the air care category. With the Oxy-Gen Powered technology, along with our existing odour-control products, service, and extensive SSE distribution footprint, we will be well positioned to be the market leader in air care solutions."
SSE and FDT will be exhibiting at the ISSA Show, 16th – 18th November, 2021, at the Las Vegas Convention Center.
4th November 2021