Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Philadelphia Eagles and Tork launch ‘Tackle Hygiene with Every Catch’ campaign

Tork is teaming up with the Philadelphia Eagles this season to highlight the importance of sustainable hygiene to keep fans and the community safe. As part of the ‘Tackle Hygiene with Every Catch’ campaign, up to $30,000 of Tork hygiene products will be donated to Project HOME.

For every catch the Eagles make for the remainder of the season, Essity will donate Tork essential hygiene items including hand sanitiser, paper roll towels and toilet paper to Project HOME, an organisation that serves to alleviate the underlying causes of poverty and break the cycle of homelessness in Philadelphia.

"Our longstanding partnership with Tork has enabled us to maintain high standards in cleaning and disinfection at Lincoln Financial Field and the NovaCare Complex," says Catherine Carlson, senior vice president, revenue and strategy, Philadelphia Eagles.

"Thanks to its innovative products, world-class service and commitment to sustainability, Tork is reimagining the way that we, as a society, think about hygiene at home and in public places. Through this new campaign with Tork, we're excited to know that the success we have on the field this season will carry over into the community and support the important mission of Project HOME."

The ‘Tackle Hygiene with Every Catch’ campaign kicked off on October 14th, just ahead of Global Handwashing Day (October 15th), and will run through the last game of the regular season. Fans can expect to see helpful hygiene awareness messaging throughout Lincoln Financial Field, promoting the importance of a clean and healthy lifestyle.

Says Sister Mary Scullion, executive director and co-founder of Project HOME: "Over the many years we have worked to end chronic street homelessness in the city of Philadelphia, we have found that it's only possible when we partner with others who care deeply for the entire community, like Essity and the Philadelphia Eagles.

"When we work with others who amplify our work and our mission, we can help more people come home."

Don Lewis, president of professional hygiene at Essity, adds: "Now more than ever, people are evaluating the facilities they visit based on the hygiene of the venue. Together with the Eagles, we are proud to offer fans a sustainable and hygienic game day experience at Lincoln Financial Field so fans can sit back and enjoy the game. Moreover, as a Philadelphia-based brand, we are proud to give back to our community via Project HOME in partnership with the Philadelphia Eagles."

Since 1989, Project HOME has helped thousands of people break the cycle of homelessness and poverty by providing a continuum of care that includes street outreach, supportive housing and comprehensive services that focus on healthcare, education and employment through both adult and youth education and enrichment programs at the Honickman Learning Center and Comcast Technology Labs and community-based healthcare services at the Stephen Klein Wellness Center.

www.torkusa.com / www.projecthome.org

28th October 2021