Cleanzine: your weekly cleaning and hygiene industry newsletter 23rd March 2023 Issue no. 1057
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Built-in antimicrobial technology leaders become a united powerhouse
Microban International is bringing together its Microban and Ultra-Fresh brands and technologies under a single umbrella.
Following the initial acquisition of Thomson Research Associates in 2016, Microban International will now completely harmonise the two organisations, as they unite to operate as a single company under the Microban International name.
By consolidating their services and combining over 100 years of collective industry experience, Microban International says it can better serve its partners all around the world and continue to revolutionise the industry.
The Microban brand is widely recognised as a world leader in bespoke antimicrobial and odour-control solutions, delivering its ‘Protection That Lives On’ and redefining surface cleanliness.
In parallel, the organisation's newly emergent ingredient brand - Ultra-Fresh - delivers improved freshness for a broad spectrum of surfaces. This exciting move will allow the company to harness the trusted Microban brand alongside its Ultra-Fresh offering to create what the manufacturer says is the broadest and most powerful antimicrobial product portfolio in the industry.
Microban will continue to develop innovative solutions for both product lines, and further extend its turnkey services and partner support - including technical, regulatory, and legal guidance - to remain a well-rounded and trusted advisor for all. With an ever-growing partner base in 172 countries, advanced facilities around the world, and the addition of Microban laboratories and offices in Canada, Shanghai and Taiwan, partners can look forward to even better coverage, support and market penetration.
"Microban is proud to take this step, not only for the company but for its partners,” says Michael Ruby, vice president of global business at Microban International. “Pushing the boundaries of innovation and building long-standing, meaningful business relationships has always been at the heart of our organisation, and this exciting step will allow us to foster, nurture and develop new and existing connections.
“This is an opportunity for us to move forward; to continue to invest in groundbreaking technologies that benefit end-users, creating the broadest product portfolio in the industry while extending the reach of our valuable turnkey services for all of our partners."
Joe Lyons, president of Microban International, adds: "This is an important moment for the industry, as we consolidate the power of the trusted Microban and Ultra-Fresh brands under one company. Our brands are truly our strength, and with this move, we will continue to build our presence in the consumer, building, textiles, commercial and healthcare sectors, and leverage our capabilities to become a trusted name and continue as the reigning global market leader."
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