Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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Cleaning without compromise: Bio-D launches new range of scents for Summer
Green cleaning company Bio-D is continuing its growth within the ethical cleaning market by adding new scents to its sanitising hand wash range.
Both the new plum & mulberry scented hand wash and the geranium & grapefruit hand wash have been created following feedback from Bio-D's market research that showed customers wanted to see more zesty and fruity fragrances. The full range, including the lime and aloe vera and the fragrance-free versions, have also benefitted from a reformulation.
"All of our new products are created from 100% naturally derived ingredients, and come in bottles that are both recyclable and created from post-consumer plastic that may have otherwise ended up in landfill or incineration," says Lloyd Atkin, managing director at Bio-D.
"We're looking forward to hearing our customers’ thoughts on our new range of scents and improved formulas."
Bio-D has invested significantly on new product and packaging development over the past 12 months, which has included a new plastic free, vegan furniture polish, and additions to its bestselling ethical washing range.
The company has built momentum during the pandemic, with an initial lift in website transactions of 400% between March and May 2020. Bio-D also sold 500% more individual products when compared to 2019 in the same period.
The brand continues to see a steady increase in sales, and has built on its loyal customer following through Corporate Social Responsibility and awareness-raising initiatives, which includes sending 3% of sales from the company’s all-purpose sanitiser and capped hand wash range to The Yorkshire Wildlife Trust.
Bio-D fan and Instagram sensation Stacey Solomon - who often features the brand across social media - has also helped boost brand awareness.
Registered with both The Vegan Society and Cruelty Free International, Bio-D is continuing to invest in product development and packaging design to enhance its cleaning without compromise credentials.
10th June 2021