* Cleanzine_logo_3a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 7th December 2023 Issue no. 1092

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Bradley Corp. finds handwashing diligence on the decline amidst pandemic

* Bradley-US-handwashing.jpgUnfortunately, as the pandemic has worn on, Americans seem to be backsliding on their handwashing habits.

According to the Healthy Handwashing Survey conducted in January, 57% of Americans are washing their hands six or more times a day. That’s quite a drop off from the 78% of Americans who were washing that frequently when the survey was conducted in April of 2020.

The lackadaisical approach is a stark contrast to the 81% of Americans who say they are concerned about contracting the Coronavirus. As a case in point, just 53% say they wash their hands after returning from a trip outside the home. Last April, 67% were washing after venturing out.

In addition, just 38% are currently reminding family members to wash their hands compared to 54% last year. 
“Handwashing has been shown to be a simple, safe and effective way to reduce the transmission of viruses and bacteria, including the virus that causes Covid-19,” says medical microbiologist Michael P McCann, Ph.D., professor of biology, Saint Joseph's University.

“It is essential that everyone maintain high-levels of personal hygiene and that we not relax our guard now that vaccines are becoming available. Washing our hands, wearing masks and practicing social distancing are all easy things that we can and must do as we try to overcome this virus and return to a more normal way of life.” 
The annual Healthy Handwashing Survey from Bradley Corp. queried 1,050 American adults January 11th -13th, 2021, about their handwashing habits, concerns about the Coronavirus and flu and their use of public washrooms. Participants were from around the country and were evenly split between men and women. 
The survey found the length of time Americans are sudsing up has also taken a dive. In January, 67% said they were scrubbing their hands for 20 seconds or longer compared to 77% who were washing that long in April 2020. The Centers for Disease Control recommends spending at least 20 seconds to lather up, scrub and rinse.
The rinse-and-run phenomenon has also edged up – although it’s better than pre-pandemic times. This January, when respondents were asked if they have simply rinsed their hands with water instead of washing with soap, 48% admitted to doing so. In April, the number of rinsers dipped to a low of 27%. However, the current incidence of ‘rinsing only’ is better than pre-Covid when 64% of Americans said they had taken that shortcut.
Says Jon Dommisse, director of strategy and corporate development for Bradley Corp: “We’re all experiencing pandemic fatigue but it’s important to maintain handwashing vigilance.

"Taking at least 20 seconds to thoroughly clean your hands by washing them vigorously with soap and water – and drying them thoroughly – is time well spent.”  
Overall, Americans correctly believe handwashing is a better germ-fighter than hand sanitiser. Some 61% understand that their hands are less germy after washing with soap and water than after using hand sanitiser – a fact supported by the CDC. For times when soap and water are not available, the CDC says that using hand sanitiser is a good, second option for hand hygiene.
In terms of other pandemic precautions Americans are taking, there has been a significant shift since last Spring. Mask wearing is now the number one action in response to the Coronavirus followed by social distancing and then handwashing. In April 2020, wearing a face mask was the fifth most common action. In fact, the percent of Americans wearing a mask nearly tripled from April 2020 (24%) to January 2021 (69%). 
As for greeting others, shaking hands seems to be a thing of the past. More than half of the population (53%) uses a friendly wave to say ‘hello.’ Other popular gestures are a fist or elbow bump (29%) and air hugs (16%). 

Celebrating its 100th anniversary in 2021, Bradley has created advanced, coordinated commercial washrooms and comprehensive emergency safety solutions that make public environments hygienic and safe. Dedicated to innovating healthy handwashing technologies, Bradley is a leading source for the most sanitary multi-function touchless handwashing and drying fixtures. Washroom accessories, partitions, solid plastic lockers, as well as emergency safety fixtures and electric tankless heaters for industrial applications round out its product offerings. Headquartered in the US, it serves commercial, institutional and industrial building markets worldwide. 


18th February 2021

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