Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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Kärcher Professional strengthens UK team with marketing director appointment
Kärcher Professional UK has strengthened its team with the appointment of James Gordon as marketing director UK & Ireland.
The move will help the leading global cleaning brand to drive the Professional arm of the business across the UK territory to generate growth and awareness.
The key responsibilities of his new role will be to lead the marketing team across both retail and professional, setting the agenda for the brand in the UK and Ireland.
The position is an internal move for him as he'd previously spent three years leading Kärcher's US consumer retail division where he managed engineering, operations, and sales & marketing teams based in the US and Mexico.
James Gordon attributes his greatest success at Kärcher so far to his achievements in the US, where he restructured the consumer retail business, maintaining revenue and tripling the gross margin, principally by repositioning Kärcher as a true premium player in the market.
He is now keen to embrace his new position, commenting: "Kärcher is a trusted household name and usually associated with the well-known yellow consumer retail products. My personal goal is to create equal brand association for the anthracite Professional products. I hope to make a real difference to the UK Professional business, increasing our brand awareness, driving market share gains and extending our distribution network.
“There is a huge opportunity for Kärcher Professional, with new and exciting products in the pipeline and an array of industries that can benefit from the products and expertise."
James Gordon brings extensive big brand marketing and commercial experience to the role - having previously worked for Colgate Palmolive, Unilever, Dyson, and Boots Healthcare - as well as diverse knowledge of international markets through time spent working in Australia, South East Asia and the US. Combined with his familiarity with the brand and products, he is perfectly placed to take Kärcher Professional UK forward into a successful future.
17th September 2020