* Cleanzine-logo-8a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 22nd October 2020 Issue no. 941

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CMS Berlin 2021 is gearing up to go

* CMS-Thomas-Dietrich.jpgThe Coronavirus pandemic has made it clear to the world how important cleaning and hygiene are. It has also placed the spotlight on the building cleaning trade, an industry that is vital to the economy.

Its innovative drive, technological advances and the quality of its cleaning services benefit all areas of society - and with up-to-the-minute topics on the cleaning industry's innovations and trends, in 2021 CMS Berlin will again be the leading platform for a cross-sectoral exchange of views.

The International Trade Fair for Cleaning Systems, Building Management and Services, Europe's leading cleaning trade fair of the year, will be taking place on the Berlin Exhibition Grounds for the 11th time on its scheduled dates from 21st to 24th September 2021. One year before it opens its doors CMS Berlin is already gearing up to go. The cleaning trade fair is launching its international marketing, promotional and press campaign with a newly designed website and advertising.

CMS Berlin has received a boost from the associations supporting the event. Their involvement underlines the vital role and importance of face-to-face meetings and exchanging specialist information among industry representatives at this in-person event in Berlin.

"During the Coronavirus pandemic, appreciation and public awareness of topics relating to cleaning, hygiene and cleanliness has grown," notes Thomas Dietrich, (pictured) national guild master of the Federal Guild Association of the Cleaning Trade (BIV).

"In the fight against Covid-19, policymakers and customers have recognised how crucial this trade is in Germany to the economy. This represents a boost to our trade and also to CMS Berlin, which every two years sets the tone and showcases innumerable innovations and visions for the future. In our role as the Federal Guild Association of the Cleaning Trade (BIV) we are looking ahead with optimism to September 2021."

Markus Asch, chairman of the Cleaning Systems Trade Association in the German Mechanical Engineering Industry Association VDMA, says:

"The Association's members are already looking forward to the next CMS Berlin. Against the backdrop of the global Coronavirus pandemic, cleaning and hygiene have become even more important. Public awareness of the need for cleanliness will continue to grow. The important thing now is for the entire cleaning industry to take responsibility for its customers and confront the growing challenges. In that context, CMS Berlin has acquired a special significance. Fascinating exchanges, new contacts, innovative products and a new awareness for the topics concerning our industry await us at CMS Berlin."

Markus Häfner, chairman of the Building Cleaning Division of the Hygiene Industry Association (IHO), says:

"The pandemic has emphasised the importance of safety and hygiene, aspects which in society are being viewed in a new and positive light. Trade fairs - and in particular CMS Berlin - provide an opportunity, subject to observance of the hygiene measures, to highlight these changes together with all the industry's players. One of the main aims of IHO members is to present new and innovative concepts to secure long-term hygiene standards and establish them in Germany. As a meeting place for the industry CMS Berlin is indispensable for an in-depth exchange of information in Germany and Europe."

Heike Hemmer, project manager for CMS Berlin, aims to ensure the highest levels of safety at the event, and in close coordination with the relevant public health authority and based on the recommendations of the Berlin Infection Control Directive, has established a comprehensive safety and hygiene concept for events in the age of the Coronavirus and a list of FAQs for exhibitors. The concept is based on the following three principles: hygiene, physical distancing and contact tracing. Following this general concept and in accordance with the applicable directives, concepts are being developed for each event, including CMS Berlin 2021, to ensure the best possible conditions for holding them.

"The safety and health of our exhibitors, trade visitors, partners and everyone involved in the fair have the utmost priority in the run-up to and during CMS Berlin," says Heike.

Exhibitors who register by 15th November 2020 will receive an Early Bird discount on the regular stand fee at CMS Berlin 2021. Application forms for exhibitors are available in German and English at:

www.cms-berlin.com

24th September 2020




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