Cleanzine: your weekly cleaning and hygiene industry newsletter 23rd March 2023 Issue no. 1057
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EFCI launches second chapter of ‘In Good Hands’/’Helping Europe Reopen’ campaign
This week, EFCI - the voice of the European cleaning and facility services industry in Europe - launched the second phase of the campaign #InGoodHands, which, for two weeks, will underline the cleaning industry's key role and voice its specific needs to support Europe's economic and social recovery.
The second phase of the campaign, with its dual motto ‘In Good Hands’/’Helping Europe Reopen’, intends to raise awareness among European and national policymakers of the active and targeted support that professional cleaning companies need to continue performing such an essential and strategic role.
Cleaning, hygiene, disinfection and sanitisation are placed at the very centre of the pathway to the ‘new normal’: first in the Joint European Roadmap towards lifting Covid-19 containment measures, then in the European Tourism and Transport package.
The cleaning sector is ready to take this challenging and prominent role. Nevertheless, it needs urgent and targeted support to continue providing its essential services for Europe's safe and secure reopening.
The EFCI campaign will focus on conveying these needs.
Early May 2020, EFCI members estimated that companies have lost an average 50% turnover during lockdowns. In the long run, most companies might experience serious obstacles to their business continuity if not adequately supported with:
• access to liquidity
• tax facilities for companies
• maintenance of funding for national flexible unemployment schemes
On 18th May the campaign kicked-off on EFCI's Twitter and LinkedIn accounts and in some of EFCI's members’ social media and websites. For the next two weeks, with #InGoodHands and #HelpingEuropeReopen, EFCI and its members will jointly call for support measures up to public authorities' level of ambition for the cleaning sector's role in Europe's recovery.
21st May 2020