* Cleanzine-logo-7a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 5th December 2019 Issue no. 897

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Bloo launches MOT health check toilet to coincide with ProNature launch

* Bloo-launches.jpgBloo has revealed the 'MOT Health Check Toilet' of the future, to show its commitment to a more sustainable future. This is to also coincide with the launch of ProNature, Bloo's first toilet cleaning rim block, which is made with a 100% recycled plastic basket.

The brand - owned by parent company, Henkel - has pledged to make all consumer packaging reusable, recyclable or compostable by 2030. ProNature is a response to Bloo seeing a 33% increase in consumers buying eco-friendly products, and as part of its work to reduce the company's global footprint.

With World Toilet Day a key moment, Bloo commissioned British Futurist James Wallman, to showcase how the place that has great importance to consumers, will evolve over the next 30 years. In particular, how it will support sustainability and good health by 2050.

The future report revealed that by 2050, toilets will have sophisticated technology which will offer complete health check MOTs, to help people improve life longevity, by anticipating harmful diseases and deficiencies from human waste. Results will be cleverly projected via a hologram in front of people's eyes, with suggested lifestyle changes.

The toilet will support people's immune systems by analysing the contents of the toilet bowl, to check vitamin and sugar levels; anticipate potential diseases; flag any deficiencies - and when a person needs a checkup at the doctor. Results will also be shared with people's insurance companies to help lower (or increase) their rates, based on their lifestyle choices. The MOT 'Health Checker' system will feature voice recognition, so people will effectively be able to talk with their toilet about their results.

The toilet seat will be able to check heart pulse rates and blood pressure from the electrical and mechanical of the heart taken from the seat itself. In regards to checking sugar and vitamin levels; diseases and viruses etc, Smart sensors in the toilet bowl will be able to check faeces and urine, and even urine flow.

"To celebrate World Toilet Day and the launch of ProNature, Bloo commissioned Futurist James Wallman as part of the company leading the way for innovation," explains Edeje Onwude, senior marketing manager for Bloo. "We are thrilled to reveal that the toilet will continue to be the best seat in the house, with the 'MOT Health Check Toilet' supporting good health and sustainability."

James Wallman, comments: "The 2050 reseach and report reveals the toilet and bathroom, will offer the ultimate tech-enabled personalised experienced. With the average consumer currently spending on average three years in a lifetime on the toilet, this will increase by 2050, following the toilet being essential to improve life longevity."

www.bloo.com / www.henkel.co.uk

28th November 2019




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