* Cleanzine_logo_3a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 21st September 2023 Issue no. 1081

Your industry news - first

The original and best - for over 20 years!

We strongly recommend viewing Cleanzine full size in your web browser. Click our masthead above to visit our website version.

English French Spanish Italian German Dutch Russian Mandarin

Social enterprise, Clarity & Co. reinvents itself on its 165th anniversary

* social-enterprise-Clarity.jpg2019 marks social enterprise Clarity & Co.'s 165th anniversary. Having been founded in 1854 as Clarity Employment for Blind People, this year has seen the organisation adopt a new name and undertake a major organisational rebranding with the launch of a revised logo, updated manifesto and accompanying video featuring many of Clarity & Co.'s employees (www.youtube.com).

In addition, Clarity & Co. recently unveiled its redesigned contemporary website www.clarity.org.uk encapsulating the rebrand and the social enterprise's history, evolution, social mission, people and products.

This year has also seen Willmott Dixon Interiors - the fit out and refurbishment specialist - bring Clarity & Co.'s offices up to date with a new-build kitchen and canteen area, improved step-free access for people with disabilities to the front entrance and a redesigned boardroom. This work was all carried out free of charge as a part of Willmott Dixon's corporate social responsibility agenda and its ongoing management trainee programme.

Clarity & Co.'s new manifesto describes its purpose:

"Today we generate over 10,000 days of employment every year for people with disabilities or long-term health conditions through our eco-ethical and everyday bath and beauty brands - The Soap Co., Beco. and Clarity. We aim to achieve this without compromise, and continually strive to develop both sustainable and eco-friendly products which can be found in national retailers, premium department stores or online. Work lifts lives; raising self-esteem, increasing confidence and building independence. And at Clarity & Co. that's what we work for - every working day."

In September, Clarity & Co. held its 165th birthday Summer BBQ with many former employees, volunteers and pro-bono partners from many industry sectors in attendance to watch the first public showing of the manifesto video.

"As we continue to bring our eco-ethical bath and beauty brands to many of the UK's most popular retail outlets and sees them in use in many corporate and business washrooms nationwide, we felt a new more accessible name, contemporary look and way of explaining our social mission and sustainable sourcing was appropriate," explains marketing manager, Diane Cheung.

"Our luxury, designed-for-good The Soap Co. brand is on sale in John Lewis & Partners, Fortnum & Mason and Selfridges with our playful, better-considered BECO. brand on the shelves of Boots, Sainsbury's, Waitrose and the Co-op. This recent and dramatic increase in our public profile at this stage of our evolution afforded us the perfect opportunity to reposition our organisation."

To round off a great year for Clarity & Co., award-winning The Soap Co. will embark on the next stage of its rapid evolution to a plastic-free brand by introducing infinitely recyclable aluminium bottles in time for Christmas 2019 and this month will launch its new collection of 100% natural, vegan and plastic-free body products made in collaboration with fellow social enterprises. The Soap Co. adheres to the ethos of The Circular Economy - eliminating waste and pollution wherever possible.

With Christmas nearly here, The Soap Co. has the perfect beautiful and hand-crafted gifts and gift sets for family and friends suitable for any budget. Please visit thesoapco.org or find them in Selfridges, Fortnum & Mason and John Lewis & Partners.


14th November 2019

© The Cleanzine 2023.
Subscribe | Unsubscribe | Hall of Fame | Cookies | Sitemap