Cleanzine: your weekly cleaning and hygiene industry newsletter 30th March 2023 Issue no. 1058
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Collaborative efforts further drive sustainability in the nonwovens sector
Since the creation of the Veocel brand in 2018, Lenzing has adopted a new brand strategy focusing on a collaborative engagement with businesses and consumers alike, to drive sustainability in the nonwovens industry.
So far this year, Lenzing has launched significant collaborations with brand partners, including the Dutch brand Sweeps and Seazons in China, to drive brand awareness and sustainable ingredient for nonwoven applications worldwide.
Alongside these partnerships, Lenzing also used the 2019 IDEA conference - the event for nonwovens and engineered fabrics - to debut its new Eco Cycle technology for Veocel branded fibres, which involves the upcycling of a large proportion of pre-consumed cotton scraps. Gaining widespread industry recognition, the company won the Raw Material Achievement Award in 'Best new fibre/raw material introduction' category at the conference.
The increased awareness about the negative impacts of burden plastics and non-biodegradable waste towards the environment over the past year is the main driver for the industry to look for sustainable alternatives. It is now encouraging to see more commitments to curbing waste and environmentally polluting materials, such as the EU's ban on single-use plastics, and the development of waste legislation proposals by the US state lawmakers. Thanks to their initiatives, the world is listening and today, nations around the world have pinned plastics, waste and environmental related policies on their agenda.
"We believe sustainable fibres and technologies such as Eco Cycle technology represent the future for nonwovens," says Robert van de Kerkhof, chief commercial officer of Lenzing AG.
"As sustainable initiatives are gaining momentum globally, we are excited to support the wider industry with its transition away from plastics and other environmentally unsustainable products.
"With multiple co-branding partnerships already in the pipeline for 2019, I am certain that the years ahead will bear witness to even more great opportunities for the Veocel brand and a greener future for the nonwovens industry.
1st August 2019