*Cleanzine-logo-10a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 16th May 2024 Issue no. 1114

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Pulire 2019 - underway and looking good!

* Pulire-2019-underway.jpgIf you've not yet made it to Pulire in Verona and are in the vicinity, today's the last day and the show - the 24th edition - is well worth a visit. Toni D'Andrea, CEO of Afidamp Servizi, the organiser of the show, says that 30% of the 300 exhibitors are from overseas and that 12% of exhibitors are new, making the show 18% bigger than before. He also says some 16,000 visitors are expected to attend.

"This is a special year because the collaboration with ISSA has just been formalised and here we see concretely the internationality of the project, with exhibitors coming from 21 countries and visitors coming from 100 countries," he says. "There are many reasons to be happy: in the pavilions you can breathe efficiency, industriousness..."

ISSA's Executive Director, John Barret, quotes the American writer Mark Twain to stress the importance of being aware of "why certain partnerships are built. We at ISSA Pulire Network know this". Building on this idea, the ISSA held a networking event at its stand: 'a moment of convivial relationship to strengthen partnerships, but also look for new business opportunities'.

Giuseppe Riello, President of AfidampFAB, agreed on the idea of "teamwork as a constituent element of a positive result", while President of Veronafiere, Maurizio Danese, drew attention to the importance of the Italian professional cleaning sector: "This is a sector that has around two billion euros' turnover per year and 50% comes from exports," he said. "This is significant of the quality of goods 'Made in Italy'. I am proud that Pulire has been in Verona since 1991".

Pulire was honoured by the presence of the Mayor of the city of Verona, Federico Sboarina, who, after recalling the time he worked at Veronafiere in 1997 and the Internet was first implemented, looked at the future: "In this city, past and future are united," he said after the ribbon cutting ceremony. "This driving force towards the future is one of the key elements at Pulire since innovation in this sector is so important for the economy and our life ".

Toni D'Andrea tells us that visitor numbers are up some 5% over each day of the show, compared to the same days last time it was held, so if this continues for the remainder of the event, the exhibitors should be very happy. Another success story regards the visit of five foreign delegations of emerging market operators from the US, Morocco, Egypt, Turkey and South Africa, who engaged in numerous b2b meetings, as part of a new project organised by Afidamp Servizi and ICE-Agenzia. This is said to have worked well with all parties expressing satisfaction.

Italian art critic Vittorio Sgarbi, guest of the exhibitor TWT, gave us a brief art lesson on cleanliness and beauty; he said: "Cleanliness is essential in art and sometimes it delivers unexpected results. The most striking case is that of the Sistine Chapel, whose cleansing of the splendid frescoes took away the grayness revealing bright colours,". The art critic, who was one of the honoured guests of Forum Pulire 2016, underlined how the show represents a fundamental moment of reflection on methods and solutions that daily involve us "both on a personal level, when washing our bodies, and on a professional level, when cleaning and maintaining cities and buildings".

Says Toni d'Andrea: "In addition to the positive numbers, which certainly gratify the organizers of the show, the atmosphere we breathe in the halls gives a more concrete and real measure of its progress. The exhibitors' response is very good indeed."

www.afidampservizi.com / www.afidamp.it / www.pulire-it.com

23rd May 2019

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