Cleanzine: your weekly cleaning and hygiene industry newsletter 23rd March 2023 Issue no. 1057
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New study finds the germiest places in cars aren't where people think
Drivers assume that the germiest places in their cars are the places they touch most, but it's the places that go unnoticed that need the most attention, according to a recent consumer survey and car swab test conducted by CloroxPro.
The studies also found that even though having a clean, sanitised car makes drivers feel better, they don't realise how having a germy car might affect their health.
According to the consumer survey, drivers believe that the top germiest places in their car are the steering wheel (63%), the driver door handle (45%) and the gear shift (39%).
However, the swab test revealed the germiest places in a car are more unexpected, including the front seat cup holder (1,179 germs), the dashboard air vent (1,082 germs), driver-side floor mats (1,197 germs) and car boot (1,180 germs).
Comparatively, the steering wheel (408 germs) and interior driver door handle (375 germs) do not have as high a concentration of germs as previously assumed.
"Based on our research, almost everyone agrees that a clean and sanitised car makes you feel better, but consumers rarely think about the germs in their cars and the impact they can have on their health," says Lynda Lurie, director of marketing, CloroxPro.
CloroxPro recently partnered with AutoNation to introduce PrecisionCare powered by Clorox Total 360, a sanitising system designed to ensure that vehicles are cleaner and healthier. The system uses patented electrostatic technology combined with Clorox disinfectant and sanitiser to quickly and easily kill the most common illness-causing germs. Drivers can also keep their cars clean and germ-free in between services with Clorox Disinfecting Wipes, which kill 99.9% of viruses and bacteria.
Scott Arnold, executive vice president, Customer Care and Brand Extensions, AutoNation, says: "As the busy summer travel season kicks off this Memorial Day, we want to ensure that our customers experience the highest level of safety and wellness wherever their travels might take them.
"Through our partnership with CloroxPro, we can offer our customers cleaner and healthier vehicles which can lead to a more enjoyable vacation experience."
PrecisionCare powered by Clorox Total 360 works by charging the Clorox sanitising solution, so that when sprayed, it is attracted to and uniformly coats surfaces, including hard to reach areas that conventional cleaning might miss. Designed to work quickly and efficiently, the system can be used to sanitise an average vehicle in just a few minutes, using up to 65% less product compared with traditional trigger-spray products per square foot. It is now available to customers at more than 240 AutoNation locations coast to coast, and will be sold and distributed to auto dealerships, repair shops, rental car companies, professional fleets and livery services through AutoNation's Wholesale Parts Network.
www.CloroxPro.com / www.AutoNation.com
30th May 2019