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What do you see in this picture? Street cleaning in action? You're right of course, but I also see a missed opportunity - well, actually, two!
I'm aware that a team of outside contractors is engaged in overnight intensive deep cleaning of pavements - including the removal of chewing gum - in Romford, Essex. I also know that this work is in addition to the investment of an extra £400,000 by the Council into more frequent residential street cleaning. But who's the contractor? And whose machines are being used? This is a missed marketing opportunity for the contractor who's impressed the Council enough to have won the contract and a missed opportunity for the manufacturer of the equipment being used. Please get in touch if you can fill in the gaps - or if you're not involved in this particular job but have a success story of your own you'd like to talk about... Cleanzine has a global circulation of 100,000-plus readers and we could help you sell your product or service, by sharing your news.
Returning to the subject of my previous two Leaders, I had a lovely message from Vickie Ryde, mother of young litter picker Leighton Ollerenshaw, thanking me for the mention. Vickie said she'd told Leighton I'd been commending his efforts and that he'd said he couldn't understand why people are so proud of him and that the litter shouldn't be dropped in the first place. He thinks he will still be litter picking when he's 100 years old, bless him. As you might imagine, my response included the sentiment that I hoped that by the time he gets to be 100, the world will be a much better place and that he won't have to go around picking up other people's litter!
Other readers emailed me links to a story about Nadia Sparkes who this year picked up a volunteering award from the Prime Minister, but who was forced to change schools after being bullied for picking litter on her journeys to and from her school, (which doesn't appear to have offered her the support she needed). She's now settled happily at Reepham High, where she's appreciated by the environmentally-conscious people with whom she mixes. She's still litter-picking en route and the uniform is made from recycled plastic bottles. Oh I do love a happy ending!
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2nd May 2019