*Cleanzine-logo-10a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 23rd November 2023 Issue no. 1090

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Tissue World Milan 2019 welcomed 3,200 visitors from 91 countries

* Tissue-World-Milan-2019.jpgThis year's Tissue World 2019, held at Fieramilanocity, Milan, last month, welcomed 3,200 participants from 91 countries, with the highest number of attendees coming from Italy, Germany, USA, Turkey, UK, Spain, Serbia, and Sweden.

The world's largest dedicated tissue industry event, Tissue World 2019 featured a trade show with 172 exhibiting companies showcasing the latest technical and innovative developments. It also included a three-day conference on the theme of 'Smart and Sustainable - Strategies to Stay Sharp as a New Decade Dawns'.

The Conference heard from 60 expert speakers - including the keynote address entitled 'Creating today a sustainable business for tomorrow', delivered by president and CEO of Essity, Magnus Groth. It included a Senior Management Symposium, Technical Sessions, and a Yankee Dryer Workshop.

Some 276 delegates from across the industry were able to meet and network while also gaining the latest industry insights. They included C-level executives, engineers, sales and marketing, procurement and operations personnel.

New to this year's event was the Mill of the Future Zone, where visitors donned Virtual Reality headsets to experience the very latest tissue making technologies, with solutions from Andritz, Firefly, Körber Digital, Valmet and Voith.

The Tissue World magazine Mills Awards were also held for the second time and bestowed awards in two categories. The award for Best Tissue Marketing Strategy was shared by two companies: Essity for its 'Take Back the Lunch break' campaign, which promoted data demonstrating the benefits of lunch breaks for employee productivity and happiness; and Hayat Kimya for its successful creation of a new product category - detergent wipes - offering consumers the practicality of tissue paper and the hygiene of detergent in just one product.

Essity won the award for Most Energy-Aware Mill, showcasing a solid track record of improvement in energy consumption on its Lucca operations site. Having reduced its energy use by 13% over the last 10 years, the company reduced it a further 5% in 2017 and 2018 - the equivalent to the CO2 emissions produced by 1,300 cars travelling an average 15,000 km.

Two networking functions were held: Tissue World's Aperitivo on the first evening, and the traditional Happy Hour on the second evening with swinging live music.

As for the future edition of the biennial event, there was some exciting news to share. "I am pleased to announce that after two highly successful editions in Italy, our next event - Tissue World 2021 - will take place in Düsseldorf, Germany," explained Tissue World Deputy Event Director, Agnes Gehot. "Düsseldorf has been chosen based on an in-depth market study and a survey among industry stakeholders. I am confident that it will offer new business opportunities for all industry players."

Tissue World Milan 2019 was sponsored by Trebor, Elettric80 and Bema, ICM Makina, Hayat Kimya, Lila Group, 9.September, Toscotec, Svecom and Stax Technologies.

Full details of the event and speakers can be seen at:


18th April 2019

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