Cleanzine: your weekly cleaning and hygiene industry newsletter 16th March 2023 Issue no. 1056
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Citron Hygiene expands into Europe with acquisition of Admiral Cleaning Supplies
Toronto, Canada-based Citron Hygiene has expanded its global footprint and entered the European market with its acquisition of Admiral Cleaning Supplies in Leicestershire, England. This is Citron Hygiene's first acquisition outside of North America, making it an especially significant one. Admiral has been in business for 34 years and is one of the UK's largest distributors of the HORECA market (Hotel/Restaurant/Cafe).
It has two locations in the UK, approximately 80 employees and 7,500 customer locations.
"This is an exciting time for Citron Hygiene," remarks the company's president & CEO Peter Farrell. "In March 2017, we entered into the US market, and having this transaction closed July 2018, we are now in a new country and new continent. Breaking into the European market has been a big step for our global growth strategy."
Since establishing a partnership with Birch Hill Equity Partners, Citron Hygiene has acquired six companies (now seven) in an effort to increase its corporate footprint. The acquisitions in the US and Canada have enabled strong market expansion of Citron Hygiene's core service platforms of washroom hygiene, pest control, ware-washing and chemical services, to the most sophisticated of commercial buildings, public spaces, and local eateries.
Citron Hygiene plans to implement its washroom services platform in the UK in relatively short order: "Much like how Citron strives in 'building healthy spaces,' Admiral focuses on creating the clean, professional environments that support the health and wellness of building occupants," explains Peter. "Our businesses align and I look forward to this being a successful introduction to the UK."
Citron Hygiene intends to invest significant capital into the UK market. Andy Bottrill will continue to be the managing director of Admiral. Both he and Richard Adams will stay with the business and remain as part of the investment.
Citron Hygiene looks forward to future acquisitions in North America and the UK. In the meantime, Admiral customers can expect the same quality services they have been receiving while also seeing new products and services becoming available.
11th April 2019