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On the way to winning the battle against single-use plastic
The environment wins as British people back litter-picking and turn away from single-use plastic. Over 70% of people now view tackling litter as more important than they used to and 75% feel more appreciative of people who pick up litter, according to a new survey carried out for Keep Britain Tidy by Ipsos MORI.
More than 67% also said they tried to purchase less single-use plastic than they used to, and eight out of 10 people said they thought those who litter-pick are vital to protecting the environment.
For those who had seen or were aware of the BBC's Blue Planet II, the figures are even higher - proving how much of a cultural shift the programme has brought about: 47% said they would like to get involved in a litter pick, compared to only 17% of those who hadn't seen or heard about it.
"We hope these findings inspire even more people to get involved in this year's Great British Spring Clean - the country's biggest-ever mass-action environmental campaign which aims to get 500,000 people out litter-picking between 22nd March and 23rd April 2019," says Keep Britain Tidy.
"Together, we can realise our ambition to create a litter-free environment for everyone to enjoy."
Find out how to play your part at:
7th February 2019