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Recycle Week 2018: 'the best ever'
Congratulations to all the local authorities and organisations that got behind this year's Recycle Week, which turned out to be the biggest and best Recycle Week ever!
The week saw the launch of Recycle Now's Do/Does campaign which was delivered through a huge social media and 'out-of-home' advertising campaign on over 350 JC Decaux sites around England and Northern Ireland. The campaign featured a national tour of a big 'WE DO' sign, showing that 'We Do' recycle. This ties in with Recycle Now's new normative messaging approach to change recycling behaviours.
Recycle Week even saw some iconic buildings lit up green in support of the week, and the Liver Building in Liverpool had the Recycle Now swoosh projected onto it.
Over 100 local authorities, retailers and brands got behind Recycle Week to show their support. Retailers and brands included: John Lewis, Quorn, Tesco's, Danone, Aldi, Sure, Marmite, Innocent Smoothies, H&M, Heinz, Brecon Carig and lots more! Recycle Now also secured over 400 news pieces in titles across the UK and #RecycleWeek trended #1 on Twitter.
Recycle Week was just the start of the Do/Does campaign which is aimed at normalising recycling. Organisations and local authorities can get on board with this campaign by using template campaign materials and by using normative messaging in all recycling communications.
"We will only start to see a shift in recycling behaviours if you all get behind it!" says WRAP, which spearheaded the initiative. "For details on how to use the campaign materials and normative messaging, have a look at Recycle Now's Toolkit.
"If you'd like to learn more about how to use our Do/Does campaign assets and how to use normative messaging in your recycling communications, you can book the Recycle Now team to come and talk through the toolkit and social norming.
"We also share insights from our recycling tracker survey, along with showcasing social media assets, case studies and some top tips on how to use our Resource Library."
15th November 2018