Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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'Cleaning for a Reason' wins Silver in 'Power of A'

ASAE, the centre for association leadership in the US, has awarded its 2018 'Power of A' Award (Silver Level) to ISSA for its 'Cleaning for a Reason program' - a nonprofit organisation that partners with residential cleaners throughout the US and Canada to offer free in-home cleaning to help women who are battling cancer. It which works with more than 1,200 professional cleaning companies, and was adopted by ISSA last year.

ASAE created the Power of A Awards to showcase how associations use their unique resources to solve problems, advance industry and professional performances, kickstart innovations, improve world conditions, or enrich lives.

"Cleaning for a Reason absolutely enriches lives," says Lou Centrella, ISSA director of digital marketing. "Since its inception in 2006, the program has facilitated free cleaning of the homes of around 30,000 women battling cancer."

As a result of this award, ASAE will promote ISSA's Cleaning for a Reason and provide ISSA with proprietary marketing tools to use in promoting the award. ASAE will be engaging in a number of promotional activities throughout the Summer and Autumn to celebrate these meaningful initiatives.

"ISSA Charities is poised to take things to the next level," reveals Lou. "This type of recognition and support helps elevate Cleaning for a Reason as a program and will help us grow it in the coming years."

One of the growth opportunities ISSA Charities will pursue is fundraising. "Attaining third-party validation of Cleaning for a Reason's activities allows ISSA to justify continued investment in the program and promote participation from membership, volunteer leaders and other stakeholders - even outside the association," explains Lou.

Attention from a large association like ASAE will help spread awareness of ISSA's Cleaning for a Reason beyond its previous reach, helping to put a spotlight on the cleaning industry and, more importantly, the volunteers who make the program work.

Congratulations the 2018 Power of A Award winners, John Graham, president and CEO of ASAE, said: "There are very few things that get done, very few ideas that get implemented, without an association being involved at some point in the process.

"That's a story we can all be proud of, and one that deserves to be shared with others to create a deeper understanding and appreciation for associations and their role in the world."

ISSA previously won a Power of A Award in 2015 for its Value of Clean program.

www.cleaningforareason.org / www.issa.com

28th June 2018