* Cleanzine-logo-8a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 20th September 2018 Issue no. 838

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Italian startup determined to solve indoor air pollution problem with plants

* Natede.jpgItalian startup Clairy continues to raise funds for its second successful Kickstarter campaign for the smart indoor air purifier Natede, which, in the first half that ends 1st June, has already hit €500,000.

Until then, anyone anywhere in the world will be able to join the campaign and pre-order this natural and smart air purifier at a very discounted price on the future retail price. At first sight Natede is a plant holder; look closer and you can see that it's a beautiful and sustainable air purifier, designed and crafted in Italy. It also comes with its own stand, in pure fine wood.

The name Natede comes from the combination of nature, technology and design, the three key elements of this innovative, smart and sustainable air purifier which revolves around the natural air purifying ability of common plants. The idea comes from a research by NASA from the late '80s.

The startup team developed this concept and created a new type of flowerpot. They report that plants placed in Natede metabolise a significantly higher amount of pollutants compared to plants potted in regular vases. The embedded technology allows Natede's air flow system to quickly and quietly clean air from a plant's soil.

Natede has the ability to eliminate 93% of Volatile Organic Compounds and 99% of viruses and bacteria. It is equipped with advanced sensors to monitor levels of pollutants, including carbon monoxide, temperature and humidity; it also has a photocatalytic filter, an innovative filter which does not need to be replaced, reducing waste and extra expenses.

"We feel very proud to have received a €2M investment from the European Commission to bring our research forward and create this unique product: Natede," says Clairy CEO Paolo Ganis. "We want to bring clean air in everyone in a sustainable way and at an affordable price compared to other air purifiers.

"We believe breathing clean air is a basic right of everyone, and as we spend about 90% of our lives indoors between home, office, transport, bars and so on, it is critical that we address the multitude of negative effects air pollution can cause on our health and wellbeing such as allergies, asthma, poor sleep and more long-term, harmful impacts."

Natede is also an advanced technology object: it offers a variety of features, such as the monitors and sensors inside the pot, which can accurately read the temperature and humidity of a room, and have it displayed on its dedicated mobile app. Natede can also connect to other smart devices, such as Amazon's Alexa, and Google Home. It even features a self-watering system, helping reduce water consumption.

Natede is currently available on Kickstarter starting at $173 / €145. For more information about the campaign, visit http://bit.ly/NATEDE_EN

www.clairy.com

10th May 2018




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