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International networking hub for Turkey and surrounding regions
The second edition of ISSA/Interclean Istanbul, held at the Istanbul Congress Centre last week, brought 2,500+ national and international, professionals together. With 60 leading brands and a high-quality conference programme, the event is building a reputation as the international networking hub for the cleaning & hygiene industry in Turkey and surrounding regions.
Over the course of three days, ISSA/Interclean Istanbul attracted some 2,000 visitors and 600 exhibitors to a lively show floor. The visitors were a mix of 66 nationalities, with a surprisingly high number originating from countries such as Jordan, Saudi Arabia, Russia and the Ukraine.
The national visitors from the HoReCa and commercial sectors - the fastest growing sectors in Turkey - were especially well represented.
The show featured a relatively high number of conferences and workshops, with four workshops by ISSA (International Sanitary Supply Association) and various other sessions in the theatre, including a presentation by the president of TOBFED (Federation of All Automotive Maintenance Associations), MARSAP (Marmara Regional Purchasing Executives Platform) and the general manager of the Hygen Academy.
ISSA/Interclean Istanbul was well appreciated by both national and international exhibitors. Andrew Cawthorne, key account manager Kennedy Hygiene states: "We were especially pleased with the visitors from surrounding countries. We have found some potential distributors and customers from across the region during the show."
Artun Kazanci, general manager at Kazanci, was enthusiastic about a similar aspect of the event, saying: "We were surprised by the number of international visitors at the show. We initially focused on the Turkish market, but when we noticed the international potential, our Export team joined us at the stand."
Sami Memili, CEO of Arcora says: "This is our second time at ISSA/Interclean Istanbul. It is a perfect platform to show our equipment because we have a lot of clients in Turkey, and we can meet with clients from other countries so it is a good turntable to present our equipment."
With satisfied exhibitors, a successful conference programme, and visitors from across the region, the second edition of ISSA/Interclean Istanbul builds on the success of the first edition and confirms the importance of the region in this industry. The next edition will take place in Istanbul in Spring 2019.
26th October 2017