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ISSA joins CleantexPulire to expand African market value
Organisers of the CleantexPulire exhibition, e-squared publications (E2) and ISSA, have announced a joint ownership agreement to collaboratively administer and promote future events.
The agreement aims to reinforce and enhance this established African cleaning & hygiene showcase, elevating it to the next level as well as to expand the association's local member benefits.
CleantexPulire events bring together contract cleaners, distributors, facilities, healthcare, retail and food service managers as well as other professionals within the cleaning, hygiene, hospitality, property maintenance and government sectors. The partners say this new relationship will add a more robust regional and international seminar and workshop programme, networking opportunities, and new product and business solutions for the market, thereby reflecting the same ethos demonstrated worldwide by ISSA.
"We are quite excited to develop more local benefits for our members, starting with greater involvement in the region's major exhibition," says John Barrett, ISSA executive director. "We see this as the first of many investments we hope to make in the African cleaning industry as part of our mission to raise professionalism, increase business success and change the way the world views cleaning."
ISSA has a current network of members throughout Africa via direct membership or alliances with groups such as the National Contract Cleaners Association and the Contract Cleaners Association of Ghana.
Exhibition director Johann van Vuuren, says of the partnership: "By building on an already established and successful brand, this amalgamation will add a new and exciting dimension to the African professional cleaning and hygiene sector showcase.
"We will be able to make use of the ISSA's vast experience and international network to bolster industry investment opportunities in South Africa as the gateway to the rest of Africa."
"It is our mutual vision to exponentially grow the local industry sector and to continually introduce internationally renowned brands, quality education and the latest technology to this ever-evolving and solutions-driven market.
Currently in its' 18th year of publication, the African Cleaning Review magazine, e- newsletters and interactive website, will continue to play a prominent supporting role as the official media partner for CleantexPulire events.
ISSA's director of Europe, Middle East, Africa and Oceania, Dianna Steinbach, and ISSA European council chairman, Michel de Bruin of Greenspeed, will be featured speakers at the upcoming CleantexPulire event this 12th -14th June in Johannesburg.
CleantexPulire is regarded as Africa's foremost and dedicated event for the professional cleaning, hygiene and related industry sectors. It is a biennial business platform where industry trends, cost- effective technology and solutions offer outcomes of improved business practices in an environment where rising operational costs, increased competition and the need for higher productivity all play a decisive role in operational efficiency.
8th June 2017