Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Pulire celebrates 30 years of exhibition and conference success
Longevity is a mark of success with any venture and Pulire reaching an important milestone by turning 30, has generated a great deal of pride and excitement amongst the event's organisers, who say: "The trade fair has grown a lot in the last few years because, with each new edition, it aims to offer exhibitors and visitors exciting new innovations useful for their businesses and personal edification.
"In fact, Pulire has objectives that go beyond the mere commercial. It has more ambitious aims of promoting quality entrepreneurship and a culture of excellence, in terms of opening up to the future and innovation and with a focus on environmental and social issues. What's more, there are very important events planned that will attract key players from the worlds of finance and politics - in Italy and abroad - to Verona.
"Finally, we'd like to emphasise that this edition will very much be focused on the end user, specifically in the general public and HoReCa (hotels, restaurants & catering) areas. For end users, the cleanliness factor of a place is a determining factor when evaluating it. This is why many people will come to Pulire looking for innovative solutions."
The show will be an intense three days full of initiatives, starting with the three conferences that are part of the 'Forum Pulire' initiative, the international integrated-services congress promoted by Afidamp. It is held every two years in Milan.
The 'Women as a Driver of Innovation' conference is to kick off on 23rd May. It will feature prestigious international speakers who will discuss topics such as promoting female innovation in business management, integrating other cultures via assistance services, an approach to helping the most vulnerable people in society and protecting women's work.
On 24th May, the focus will be on the circular economy, which is a new production model dedicated to the future of business in terms of respecting and protecting the environment and resources. Environmental Minister Gian Luca Galletti has even been invited to participate. During the event, the 25th anniversary of the EU Ecolabel quality certification will be celebrated, with events that will truly go in-depth.
On 25th May, the last day of the trade fair, the 'How to Create an Eco-Sustainable System via Cleaning Services' event will be held. It will focus on the 'cradle-to-cradle' approach as a foundation for the future of work and business.
In addition to these three important events, Pulire will feature many seminars on topics of great interest to the cleaning industry. There will be a focus on the economy, the healthcare field and commercial strategies.
The show is ever more able to inspire and promote innovation, and the organisers tell us they could not be more pleased about this. The Premio Innovazione Pulire 2017 (Innovation Prize for Pulire 2017) is aimed exclusively at the show's exhibitors that want to make the most of research and innovation, carried out by companies in the professional cleaning and environmental health markets. The awards ceremony, which will be held on the last day of the show, will be a particularly important event because this award is now in its 10th edition. Thus, it will be an exciting journey leading from the past to the future with 20 years of innovation in the world of professional cleaning.
Participants and those attending the show, will be able to learn about the changes on the technology, manufacturing processes and product design fronts as well as look at approaches taken by industry professionals and the overall socio-economic situation.
Says Toni D'Andrea, CEO of Afidamp Servizi: "We are confident that this will be the best edition in recent times, and there are many factors that confirm this. First and foremost, there's the enthusiasm of exhibitors - this year, there are about 300 who have rushed to reserve their space at Pulire, meaning that we are 'sold out' much earlier than anticipated.
"Furthermore, we expect a great deal of growth in terms of visitors, especially on the international front, thanks as well to many foreign delegations coming from specific countries, such as the US, Brazil and South Africa."
27th April 2017