Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Charity bins help keep streets clean and raise money for good causes
Tidy Britain Group's new initiative, supported by The Wrigley Company, has seen a massive 30% reduction in the amount of rubbish on our streets. #BinItForGood encourages people to do the right thing and put their rubbish in the bin while at the same time making money for local charities. The more rubbish that goes in the bin and the less litter that is thrown on the ground, the more money is given to good causes.
A pilot carried out successfully in five locations across England saw an average reduction of 30% but, in Prudhoe town centre in Northumberland, the reduction in litter was 52%.
A survey as part of the pilot revealed that 71% of people said Bin it for Good made them want to put their litter in the bin and 50% said that there was less litter on the ground as a result of the initiative.
Now, the pilot is being rolled out to another four places in the hopes that it can have the same, dramatic effect on litter levels there. For three months from this week, bins in Nottingham, Haringey, Sutton and Kettering will be given a 'charity bin' facelift and each month charities will be given donations of up to £500, depending on how much more rubbish than usual is put in the bin.
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29th September 2016