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Microban relaunches global textiles division this month
Microban International, the global textile odour control and prevention specialist, announced on Tuesday that it will relaunch its textiles division globally this month.
Leveraging its 30-year heritage of providing innovative protection solutions for extended freshness and odour control in textiles, Microban will introduce a complete brand refresh, including a new website launching in October and revamped marketing collateral for its brand partners.
Microban will also expand its product and sales team with seasoned apparel industry executives. In addition, Microban will host a 'Fresh Bar' experience at Outdoor Retailer Summer Market, 3rd - 6th August, in Salt Lake City, US, where show attendees will be able to compare apparel and footwear fabrics treated with Microban technologies against untreated fabrics.
The relaunch of its global textile division builds upon Microban's debut of its recent odour capture and antimicrobial products including Excalibur and Scentry, now being used by top apparel and footwear brands and manufacturers. Additionally, Microban recently received bluesign approval for its ZPTech, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.
"We are relaunching the textiles division because the global marketplace is changing dramatically," said Pablo Perella-Berdun, president of Microban. "Users are demanding more from their apparel and accessories and how they perform during strenuous conditions or extended wear. We now have a more robust toolbox for communicating the features and benefits of our proprietary technologies.
We will not only be providing an increased return on investment for our brand partners, but also, more advantages for the end user."
4th August 2016